Senior Digital Brand Designer

About the role

Every day, we push beyond expectations to help millions of people save money, at a time when it's never mattered more. Through MoneySuperMarket, MoneySavingExpert, Quidco and our B2B partnerships we supply products to more than 24 million unique monthly visitors, helping UK households to save billions of pounds a year. Can you tell this is something we're exceptionally proud of! Creative, collaborative, ambitious - it's hard work. But what makes it worth it? Leaving work knowing we've made a difference to our customers, users, and to each other. Put our distinct brands together with our dedicated colleagues and you've got a workplace with lots of personality. We're open-minded, diverse, and love our differences. Everyone plays a part, and comes together to work hard, go beyond, and make sure everyone feels they belong. PURPOSE OF THE ROLE Champion, evolve and scale the MONY brands through world-class digital craft, AI-enabled creative systems, and self-serve design capabilities that empower the business while protecting brand integrity. The person will act as a strategic advisor to senior stakeholders in evolving AI capabilities in Creative design and media production. They will provide clear and pragmatic guidance and frameworks for others in the business to self-serve and add extreme efficiency gains throughout the business.

Responsibilities

• AI‑Driven Creative Production
• Use AI tools to design and iterate brand‑aligned creative assets (image, video, motion, copy).
• Build modular, reusable creative components adaptable across channels and markets.
• Continuously improve creative workflows by testing and integrating new AI tools.
• Balance AI automation with human creative judgement to ensure quality and brand integrity.
• Creative Systems & Asset Management
• Own and evolve MONY's creative asset ecosystem templates, prompts, components, styles and brand guidelines.
• Build a self‑serve design system that helps teams create on‑brand assets confidently.
• Ensure all AI-generated assets meet brand, legal, accessibility and performance standards.
• Establish governance for AI use, including quality thresholds and approval flows.
• Partner with CRM, Brand, Product, Loyalty and CX teams to deliver effective creative assets.
• Brand Stewardship & Multi‑Brand Leadership
• Act as brand champion across MONY's brands and sub-brands.
• Translate brand strategy into scalable digital expressions.
• Define where brand flexibility is allowed and where consistency is essential.
• Evolve brand expression using customer insights, performance data and cultural trends.
• Creative Design Strategy
• Work with Brand Marketing and Customer Proposition teams on creative direction for new propositions.
• Align digital creative with broader brand strategy and ATL campaigns.
• Turn high-level creative direction into practical, scalable systems and assets.
• Influence how brand comes to life across lifecycle comms, products and digital surfaces.
• Cross‑Channel Digital Brand Experience
• Ensure cohesive brand expression across web, app, CRM, paid media and product experiences.
• Embed brand meaning into interactions, motion, service moments and interface design.
• Create scalable motion, interaction and micro‑brand moments that elevate user experience.
• AI Experimentation & Innovation
• Explore emerging AI capabilities such as generative design, dynamic personalisation and automated testing.
• Prototype new creative approaches that increase quality and reduce production cost.
• Define best practices for human-AI collaboration.
• Embed learnings into systems and templates, not one-off assets.
• Data‑Informed Creative Optimisation
• Use performance data (e.g., HotJar, user interviews) to refine creative systems and templates.
• Partner with Analytics and Growth to define strong brand performance across channels.
• Shift creative decision-making from opinion‑led to evidence‑led where appropriate.
• Best‑in‑Class Creative Benchmarking
• Research how leading brands use AI to scale creative production.
• Bring fresh thinking to the team and encourage innovative ways of working.
• Translate insights into practical tests that enhance and scale creative output.
• Culture, Craft & Capability Building
• Raise design and brand literacy across the organisation, particularly around AI-assisted creativity.
• Enable teams to brief, use and adapt brand assets responsibly.
• Contribute to the growth and up-skilling of design capability across MONY.
• Champion ethical, inclusive and responsible use of AI in creative production.
• WHAT WE LOOK FOR
• Mindset
• A systems thinker with strong craft and excellent design taste
• Excited by AI, while staying rooted in brand purpose and human creativity
• Pushes boundaries and brings fresh ideas
• Influences across teams without needing full ownership
• Focused on enabling others, not gatekeeping
• Capabilities
• Solid digital brand design skills (visual, motion, interaction)
• Experience building and scaling design systems

Additional Information

SENIOR DIGITAL BRAND DESIGNER

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