Manager, Retail & Digital Growth

About the role

At Zevia, we're creating a world of better-for-you flavor-better for people and the planet. Our team is made up of courageous challengers and tenacious builders who are passionate about our mission. We're solutions-oriented, always improving, and we operate with a healthy thirst for risk. We believe in staying true to our convictions while continuously learning and evolving. At our core, we are people-centric. We care deeply, lead with empathy, and operate as one team-no egos, just a shared purpose. We strive to reflect the diversity of our consumer base within our organization and foster a culture of empathy and humility. Together, we aim to impact global health, provide affordable better-for-you products, and protect the planet by reducing plastic. We're fighting the good fight to change the beverage industry for the better - and we're just getting started. Zevia is seeking a Manager, Retail & Digital Growth to accelerate profitable growth across retail and digital commerce channels. This role sits at the intersection of retail media, digital commerce, shopper behavior, performance marketing, and analytics. The Manager will identify growth opportunities, design and execute high-impact experiments, and translate insights into actions that drive conversion, velocity, household penetration, and sales. Success in this role requires equal parts analytical rigor, commercial thinking, and executional leadership. This person will serve as a key growth operator across retailer.com platforms, retail media networks, and Amazon -connecting signals across channels to uncover what drives incremental growth and ensuring those learnings are acted upon across the organization. Reporting to the Senior Director, E-Commerce & Growth, this role partners closely with Brand Marketing, Sales, Digital Shelf, Insights, Finance, and external agency partners.

Responsibilities

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Develop and manage a prioritized growth roadmap aligned to company objectives.
• Identify and prioritize opportunities and performance gaps across retailers, platforms, audiences, products, and shopper journeys that drive meaningful velocity improvement
• Build and operate a rigorous experimentation and testing framework across digital commerce and retail channels.
• Design and execute tests across media, retailer.com, and Ecommerce channels while synthesizing results into clear decisions, including where to scale, optimize, or discontinue investment.
• Partner with agencies and retail platform partners to maximize performance across key retailers by creating customer specific marketing plans
• Evaluate and optimize Zevia's digital presence including landing pages and PDP content to drive improvement across digital KPIs including CVR, sales, and NTB
• Leverage digital commerce insights to inform broader retail growth strategies and investment decisions.
• Establish KPI frameworks, benchmarks, scorecards, and performance reporting that connect activity to business outcomes.
• Monitor growth performance across channels and proactively identify risks, opportunities, and emerging trends.

Requirements

• 4-7 years of experience in retail media, performance marketing, eCommerce, shopper marketing, or omnichannel growth roles
• Experience in CPG, beverage, and omnichannel retail environments strongly preferred
• Demonstrated track record of driving measurable growth across digital and/or retail channels (e.g., improving conversion, velocity, ROAS, or sales outcomes)
• Experience working cross-functionally with Sales, Brand, Agencies, and Commercial teams in a fast-paced environment
• Bachelor's degree in Marketing, Business, Economics, Analytics or related field, preferred
• Supervisory Responsibility
• This position has no direct supervisory responsibility but will serve as a mentor for others in the department.
• Work Environment
• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers, filing cabinets, and fax machines.
• Physical Demands
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Position Type/Expected Hours of Work
• Full-Time Exempt
• Travel
• This position may require ad hoc travel, per business need.
• Work Authorization/Security Clearance
• Must be eligible to work in the U.S.
• Other Duties
• Please note this job description is not designed to cover or con

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