Marketing Innovation Specialist

About the role

Click on "Learn more about this agency" button below for IMPORTANT additional information. The primary purpose of this position is to oversee the execution of innovative, Artificial Intelligence (AI) driven campaign strategies and experimental marketing approaches across all digital and traditional platforms to support marketing and recruiting objectives. In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Administrative and Management Positions. SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-12 level (or equivalent in other pay systems) in the federal service in which equipped the applicant with the particular knowledge, skills, and abilities (KSA's) to perform successfully the duties of the position. Specialized experience is experience which includes developing and deploying marketing campaigns utilizing Artificial Intelligence (AI) powered, digital and traditional platforms for marketing and recruiting purposes. To view additional qualification information, click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/1100/general-business-and-industry-series-1101b/ KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: Knowledge of and ability to apply advanced analytics, predictive modeling, and AI-powered research methodologies including machine learning algorithms, statistical modeling, experimental design frameworks, A/B testing protocols, behavioral analytics, sentiment analysis, natural language processing, and automated trend forecasting to drive evidence-based decision making and campaign optimization. Knowledge of emerging digital marketing technologies, AI-powered platforms, and experimental channels including machine learning-driven social media optimization, predicative email automation, intelligent search engine marketing, programmatic advertising, marketing automation platforms, customer data platforms, and next-generation digital experiences. Skill in developing and executing integrated marketing campaigns that include earned traditional media, social media, community engagement, events, partnerships, paid media, boosted social media, and creative content development. Ability to analyze data and trends to optimize marketing performance. Skill to gather, assemble, and analyze facts, draw conclusions, devise solutions to problems, and identify shortfalls/changes required. Ability to communicate effectively, both orally and in writing, clearly, concisely, and with technical accuracy to include conducting briefings, meetings, and interviews with supervisors, employees, management officials, and contractor personnel to obtain specific and unique information about organization missions, functions, and work procedures. Ability to lead innovation teams, foster experimental culture, and mentor technical talent including data scientists, AI engineers, and digital specialists while effectively applying agency safety protocols, cybersecurity frameworks, responsible AI governance, personnel management best practices, and Equal Employment Opportunity regulations to build high-performing innovation teams. PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week. VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

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