Senior Lifecycle Marketing Manager
External
Public · New York, NYPrepare for this interview
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About the role
Public is the long-term investing platform. Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul. Launched in 2019, Public has been trusted with billions in assets of affluent investors. Headquartered in New York City, it's raised over $400M from investors like Accel and Tiger Global. We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs. This role is based in NYC and will be onsite at least 4 day / week.
Responsibilities
- Lead and execute lifecycle strategy for onboarding, optimizing for first-time investments and multi-product adoption.
- Own the strategy, messaging, and technical success of all onboarding-related user messaging.
- Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
- Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
- Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities
- Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
- Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.
Requirements
- 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
- Expertise in lifecycle marketing tools, preferably Braze
- Comfortable writing HTML, CSS, and Liquid or similar templating language
- SQL, JSON, and webhook expertise a bonus
- Excellent writing skills and deep knowledge of email design best practices
- Experience running successful A/B tests optimizing new user conversion.
- Strong understanding of attribution models, incrementality testing, and marketing analytics.
- Proven ability to optimize funnel conversion, retention, user engagement, and LTV
- Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
- Strong analytical skills, comfortable making data-driven decisions.
- A proactive and entrepreneurial mindset, with a passion for testing and learning.
- Strong preference for candidates with experience in fintech.
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