Product and Design Lead

About the role

Canopie is a business unit of Aeroflow Health About Aeroflow Health Aeroflow Health is a national leader in home medical equipment and clinical services. We combine technology, operational excellence, and compassionate expertise to deliver essential products and care directly to patients' homes. Recognized as one of the fastest-growing healthcare companies in the U.S., an Inc. 5000 honoree, and a certified Great Place to Work®, Aeroflow continues to seek ways to be one of the nation's top employers. We are equally passionate about taking care of our employees-empowering talented professionals to make a meaningful impact every day. The Opportunity Within Aeroflow, the Canopie team is a specialized business unit focused on maternal and perinatal health. We are a small, cross-functional team, spanning clinical operations, engineering, marketing, and strategy, building a digital health platform that supports expecting and new mothers through evidence-based mental and physical health programs. Our members are navigating one of the most emotionally complex chapters of their lives. The product we build must meet them with warmth, clarity, and clinical credibility across mobile and web, in partnership with health plans, providers, and government programs. Our customers are the health plans, government agencies, and systems that contract with us; our end users are the mothers we serve. We're a mission-driven team that moves fast, operates with a lot of ownership, and genuinely cares about the work. This role is an opportunity to do design that matters. Your Primary Responsibilities We are currently seeking a Senior Product and Design Lead who will own end-to-end design across Canopie's member-facing app, clinical delivery tools, and partner-facing reporting interfaces. This is a hands-on design and management role for someone who loves to get into the details and produce exceptional work. Day to day, you can expect to: Own the full design lifecycle from discovery and user research to wireframes, high-fidelity mockups, and production-ready specs for the Canopie product suite Lead UX research with members (pregnant and postpartum women), clinicians, and health plan partners to continuously surface insights and validate design decisions Set and maintain the Canopie design system, ensuring visual and interaction consistency across mobile (iOS/Android) and web platforms (web app and website) Translate clinical program requirements and partner needs into intuitive, accessible user experiences that balance engagement with health outcomes Partner closely with engineering to ensure designs are implemented with fidelity; provide clear, annotated specs and be hands-on during QA Drive proactive design improvements-you don't wait to be asked; you identify opportunities and bring proposals forward Contribute to product strategy conversations, bringing a strong point of view on the member experience and how design decisions affect engagement, retention, and outcomes Support B2B deliverables including partner-facing dashboards, reporting tools, and sales demo materials in close collaboration with the Head of Marketing and Engagement Translate rough product ideas and stakeholder feedback into clear, detailed requirements and acceptance criteria Write and maintain user stories, ensuring each captures the user need, context, and definition of done Partner closely with engineering during refinement to clarify requirements, resolve ambiguity, and right-size scope Own and prioritize the product backlog, balancing user impact, business value, and technical dependencies Facilitate trade-off conversations between design intent, engineering effort, and delivery timelines Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies. Compliance is a condition of employment and is considered an element of job performance. All team members are expected to maintain HIPAA/patient confidentiality, maintain regular and reliable attendance, and complete other job duties as assigned. Skills for Success Extraordinary visual design craft: you produce work that is polished, intentional, and immediately distinguishable from templated defaults Obsession with user experience: you think in flows, edge cases, and emotional states, not just screens Strong design systems thinking: you build for consistency and scale, not just the current feature Comfort working in ambiguity on a small team, where priorities shift and resourcefulness matters Ability to synthesize clinical, commercial, and user needs into a single coherent design direction Highly proactive and self-directed: everyone on our team manages their own workload, flag risks and opportunities early, and drives work forward without being asked Clear and confident communicator who can present design rationale to clinical, engineering, and executive stakeholders Ability to move fluidly between high-level strategy and detailed execution - comfortable writing

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