Marketing Automation Specialist

About the role

We're looking for a Marketing Automation Specialist who wants to help us architect the full customer lifecycle across our global markets. Working closely with our CRM & Insights Manager, you'll be a core partner in building the automation foundation that connects marketing and sales across the Nordics, Germany, and Benelux. You'll start by owning Sweden end-to-end - building the automations, programs, and standards that will become the global blueprint. You'll be able to trace your work directly to revenue - and you'll care about that. This is a role for someone who thrives at the intersection of strategy and execution. You think in customer journeys and you build them yourself - in Salesforce Account Engagement (Pardot), in Engagement Studio, in the Salesforce data model. You are the technical side, with a collaborative sparring partner alongside you. And you treat AI as a working layer across everything - not a separate workflow, but the default one. What will you do? Partner with Sales and commercial stakeholders on lead handoff criteria, upsell and cross-sell campaigns, and joint pipeline reviews - translating marketing data into language that lands in a sales context Architect and deploy AI agents - you don't just use AI, you build with it. Where rules-based automation stops, you design agents that take on the judgment calls: qualifying ambiguous leads, flagging data issues, summarising engagement signals for Sales. You know Agentforce foundations - how an agent reasons over Salesforce and Data Cloud, what actions it can take on a record, and where to put guardrails so it's safe to let loose. Put AI to work in the everyday. Operate tools like Claude to automate the unglamorous-but-critical: turning data into reporting insights, fixing broken flows and sync errors before they spread, and enriching records against the variables that matter to us. Equal parts builder and admin - you can stand something new up and quietly fix what's broken. Manage stakeholder relationships across marketing, sales, and regional teams - communicating campaign performance, getting alignment on scoring thresholds, and translating technical logic into business outcomes. Plan and execute email campaigns and nurture programs - writing copy with LLMs as standard and using AI to personalise sequences per ICP at a scale Build and evolve predictive lead scoring models or AI-driven personalisation at scale Build and maintain dynamic, behaviour-driven prospect lists using complex rule logic and predictive scoring signals, and own Engagement Studio programs end-to-end - from entry criteria and branching through to suppression and dynamic content Configure and troubleshoot the Salesforce Account Engagement connector, including Marketing Data Sharing Rules that scope which records flow into each Business Unit, and resolve sync issues independently Own the full prospect lifecycle: form submission, list membership, completion actions, Lead/Contact creation in Salesforce, deduplication, and automation rules that score leads, update fields, and route prospects to Sales - applying AI-powered enrichment tools (Clay, Apollo, Clearbit) to sharpen data quality and scoring accuracy from entry Manage Connected Campaigns and track performance through first-touch, last-touch, and multi-touch attribution , using AI to flag underperforming segments early We believe you have Proven, hands-on experience in B2B Marketing Automation platforms (Salesforce Account Engagement (Pardot, Marketo, Eloqua) - real build experience you can walk us through, not adjacent tools or exposure A commercial mindset - you track your work to pipeline and revenue, not just opens and clicks. Strong understanding of the Salesforce data model and how data flows between Salesforce and AE, including Connected Campaigns, Campaign Influence reporting, and Multi-Business Unit setups with Marketing Data Sharing Rules Experience building dynamic lists with complex nested rule logic - Page Actions, Custom Redirects, progressive profiling, and Scoring & Grading A genuine AI-first working style - you use LLMs for copy, segmentation, and campaign planning as a matter of course, and you're hands-on with enrichment and intent platforms (Clay, Apollo, Clearbit, Bombora, 6sense or similar); this is how you work, not something you've explored Fluent English, written and spoken GDPR/PECR basics, double opt-in, and preference center experie

Additional Information

At Aceve, we back the builders of society. Founded in the Nordics and growing across Europe, we build digital tools for the people who construct and maintain our physical world - giving electricians, plumbers, and contractors back their time, clarity, and confidence. With over 900 employees across 8 countries, leading brands in 7 customer markets, and more than €100M in revenue, we're on an ambitious growth journey, and we're just getting started. We're an AI-first company, and we work with grit, openness, and a good dose of joy.

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