Director, Publishing & Creator Marketing [DACH]

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우리는 게이머의 로망을 실현하기 위해, 누구도 가지 않는 길을 갑니다. 예상을 뛰어넘는 과감한 상상력과 기술로, 전 세계 팬들이 잊지 못할 세상을 만들기 위해 담대하게 도전하고 개척합니다. We pioneer the path to players' dreams. With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe. This role requires business-level proficiency in German & English and availability to relocate to Amsterdam, The Netherlands. We are KRAFTON - a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. Since the release of our flagship title - PUBG: BATTLEGROUNDS - in 2017, it has become one of the highest-selling video games of all time with over 70 million copies sold. The EU Publishing team, based in Amsterdam, is part of KRAFTON's West Publishing Services (WPS) department. The team drives awareness, player acquisition, and community engagement across key European markets for KRAFTON's IP portfolio. Core functions include creator marketing, performance marketing, and local market strategy. We are now looking for a senior, hands-on Director for DACH to join our EU Publishing team in Amsterdam and take full ownership of one of our most strategic European markets. You will lead high-impact influencer campaigns, manage agency partners, and shape our local go-to-market strategies to directly connect KRAFTON's iconic portfolio with millions of German-speaking players. Basic Roles and Responsibilities : Lead planning, execution, and performance reporting for influencer and content creator campaigns in the DACH market Contribute to the local publishing strategy for the DACH market, including go-to-market planning, market assessment, and release readiness Identify, evaluate, and manage relationships with gaming creators in the German market across YouTube, Twitch, TikTok, and Instagram Develop campaign briefs, creator communication materials, and activation plans aligned with global publishing direction Manage agency partners and creator networks operating in the DACH region Coordinate with EU MarCom, EU Creative, and HQ teams to integrate creator activities into broader publishing plans Track and report campaign KPIs, including reach, engagement, conversion, and earned media value Provide market intelligence and recommendations on the German gaming landscape to inform publishing decisions Oversee the localisation of creator-facing and publishing materials for the German market Required experience: Native German speaker with professional working proficiency in English Bachelor's degree in marketing, Communications, Business, or a related field. Master's degree is a plus Significant experience in influencer and content creator marketing and game publishing, with a focus on the German-speaking market Proven track record of leading creator campaigns for game titles across launch and always-on phases at a senior level Demonstrated experience in game publishing functions, including go-to-market planning, local market strategy, and cross-functional coordination Deep knowledge of the German gaming creator ecosystem, including key platforms, talent agencies, and audience behaviour Experience managing creator relationships directly and through agency partners Strong analytical and reporting skills, with the ability to translate performance data into actionable recommendations Ability to work with a high degree of autonomy, lead senior-level workstreams, and influence cross-functional stakeholders "Nice to have" experience: Prior experience in a director-level DACH-focused role at a game publisher, developer, or gaming agency Existing network of gaming creators, talent representatives, and publishing contacts in the German market Experience owning the local publishing strategy end-to-end, beyond campaign execution Familiarity with the full game publishing lifecycle across pre-launch, launch, and post-launch phases Knowledge of EU and German advertising disclosure requirements for creator content Experience with market intelligence tools such as GameDiscoverCo, SteamDB, or similar platforms

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