Senior Manager, Influencer Marketing

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

Responsibilities

• You'll combine strategic insight, cultural instinct, operational excellence, and influencer-world fluency to make Airwallex the most talked-about fintech brand globally.
• The role is based in Singapore.
• Architect multi-layered creator campaigns that amplify major announcements, fundraises, product launches, partnerships, and company milestones. Identify and engage high-impact creators across business, fintech, tech, lifestyle, and culture who can authentically champion the brand.
• Design and oversee systems, workflows, and tooling for creator sourcing, outreach, contracting, approvals, tracking, and reporting. Develop playbooks and templates for regional teams and maintain a robust global creator database.
• Lead end-to-end relationship management with top-tier influencers and agents. Set expectations for performance, negotiate contracts, and ensure consistent brand safety, messaging alignment, and creative excellence.
• Define success metrics across awareness, reach, engagement, and content performance. Oversee dashboards and reporting frameworks, test formats and creators, and implement insights to continuously optimize campaigns.
• Partner with Brand, Product Marketing, Comms/PR, Social, Regional Marketing, and Executive Leadership to integrate influencer initiatives into broader brand and product strategies. Collaborate with Legal, Finance, and Procurement to streamline global creator operations

Requirements

• We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
• 8-12+ years in influencer marketing, creator partnerships, digital marketing, or brand marketing (startup or high-growth tech preferred).
• Proven track record driving large-scale influencer campaigns that create real cultural impact and measurable growth.
• Deep understanding of the influencer ecosystem, platform dynamics, and what drives virality.
• Experience managing global markets or multi-country campaigns.
• Strong negotiation, relat

Additional Information

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

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