Growth Marketing Manager

About the role

The Growth Marketing Manager is responsible for driving BFS Americas growth marketing strategy and commercial outcomes through integrated, data-driven marketing programs that generate measurable pipeline impact across residential and commercial building systems verticals. This role owns the development and execution of the omnichannel go-to-market strategy, including campaign planning, paid media, SEO, content strategy, and demand generation initiatives designed to increase MQL quality, marketing-sourced pipeline contribution, and campaign ROI. The Growth Marketing Manager serves as a key connector across Product Marketing Management (PMM), Trade Marketing, and Commercial teams to ensure campaign alignment, execution consistency, and measurable business impact. This role also leads the day-to-day management and development of the growth marketing team, content, social media, and design, while stewarding marketing investments against commercial performance objectives. This role is considered a HYBRID position with periodic onsite work at our headquarters in Apple Valley, Minnesota. What will you do? Growth Strategy & Commercial Performance Own BFS Americas growth marketing strategy and commercial outcomes across residential and commercial building systems verticals. Develop and execute omnichannel go to market plans that drive MQL volume and quality, marketing-sourced pipeline contribution, and measurable campaign ROI. Align growth marketing initiatives to commercial priorities and customer acquisition objectives. Monitor campaign effectiveness and continuously optimize programs based on business performance metrics and pipeline contribution. Cross-Functional Campaign Leadership Serve as the primary connector between Growth Marketing, PMM, and Trade Marketing teams. Lead the bi-weekly campaign planning and execution process with PMMs to translate approved messaging into executable campaign plans. Partner with Trade Marketing to ensure campaigns are effectively activated at the regional level and aligned to sales priorities. Drive operational alignment across stakeholders to improve campaign consistency, visibility, and execution effectiveness. Team Leadership & Operational Management Manage and develop the Growth Marketing team, including workload prioritization, campaign execution, coaching, and day-to-day direction. Ensure alignment between campaign calendars, business priorities, and team execution capacity. Foster a culture of accountability, collaboration, continuous improvement, and performance ownership. Support team development through clear expectations, feedback, and performance management. Budget Management & Performance Reporting Own growth marketing budget management and performance reporting processes. Manage spend allocation across campaigns, digital channels, and growth initiatives. Track marketing-influenced revenue, marketing-sourced pipeline, campaign ROI, and cost efficiency metrics monthly. Present growth marketing performance and pipeline contribution insights to leadership during quarterly commercial reviews. Collaboration Builds and maintain productive relationships with key stakeholders and effectively influence at all levels across the organization. Partner with marketing, sales, finance, supply chain and customer service to ensure cross-functional input and alignment. What will you need? Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field required. 7+ years of progressive experience in growth marketing, demand generation, digital marketing, or integrated campaign management within a B2B or Agency environment. Demonstrated experience developing and executing omnichannel marketing strategies that drive measurable commercial outcomes, including pipeline contribution, MQL growth, and campaign ROI. Strong understanding of demand generation strategy, paid media, SEO, content marketing, lead nurturing, and digital customer journey optimization. Proven experience managing paid media programs across paid search, paid social, display advertising, trade media, and programmatic channels. Experience developing content strategies aligned to buyer journey stages, customer segmentation, and conversion objectives. Strong analytical capabilities with experience leveraging marketing performance data to drive optimization and business decisions. Experience managing and optimizing marketing budgets with accountability for ROI, cost-per-MQL, and marketing-influenced revenue metrics. Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or equivalent systems. Experience utilizing analytics and reporting tools such as Google Analytics, Power BI, Tableau, or similar platforms to measure campaign effectiveness and business impact. Proven ability to lead cross-functional initiatives and collaborate effectively with Product Marketing, Sales, Commercial, and Field Marketing teams. Prior experience managing and developin

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