Senior Manager, Activation

Responsibilities

• Campaign Autonomy and Ownership
• Focuses on ensuring campaign management excellence for a portfolio of priority clients.
• Oversees the most critical or high-spend campaigns within their remit.
• Supervises campaign strategies to meet and exceed margin targets.
• Oversees monetization efforts and streamlines billing procedures.
• Strategic Input
• Directs the testing strategy and oversees complex, multi-variant tests.
• Participates in business projects to advance WPP Media solutions.
• Provides expert recommendations for AI-driven measurement solutions.
• Leads the implementation of new processes or tools within their team.
• Mentorship & People Leadership
• Formally manages Campaign Management Executives, fostering their growth and development.
• Provides strategic feedback to direct reports to drive excellence.
• Leads advanced learning sessions with key partners for the wider team.
• Manages the growth and development of Campaign Management Executives.
• Stakeholder & Client Interaction
• Acts as the primary contact for a subset of major agency campaigns.
• Facilitates communication with commercial teams.
• Collaborates with Solutions Planning teams to ensure agency KPIs are met.
• Problem Solving & Troubleshooting
• Applies expert troubleshooting and technical expertise to resolve complex campaign issues.
• Provides expert troubleshooting guidance using advanced reporting tools.
• Spearheads the testing and implementation of automation initiatives.
• Commercial Acumen
• Supervises campaign strategies to meet/exceed margin targets.
• Oversees monetization efforts and billing procedures to ensure financial efficiency.

Requirements

• At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
• Experience in Advertising Operations, Programmatic Trading, Social Media marketing and Campaign Management.
• Familiarity with multiple DSPs; exposure to SSPs is advantageous such as TTD, DV360, ADSP, Meta Business Manager etc.
• Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.
• Strong expertise in paid social platforms (Facebook, Instagram, Pinterest, Tiktok, etc.) and tools.
• A passion for driving campaign performance.
• Eagerness to expan

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2373 - Senior Manager, Activation - MM&D About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About WPP Media Solutions - A Leading WPP Media Brand Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities. Through a single point of access to addressable media, we've built on premium inventory and leveraged universal customer signals. We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness. Role Summary and Impact The Senior Manager, Activation at WPP Media Solutions is pivotal in ensuring service excellence in campaign activation, managing a specific segment of agency operations, and working closely with the Activation Associate Director to meet business objectives. This role involves comprehensive campaign management, serving as the primary contact for a subset of agency campaigns, and delivering operational services to internal teams. The Senior Manager also supports the fulfilment of KPIs, acts as the escalation point for campaign issues, oversees team workload, contributes to innovative projects, and manages Activation Executives to foster their growth and development.

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