International Growth Lead

About the role

Job Description: The International Growth Lead is responsible for leading regional marketing growth, commercial execution, and market expansion across Orascoptic's European direct markets. This role serves as the primary regional marketing and commercial enablement across Europe, ensuring global marketing strategies are successfully localized, operationalized, and translated into measurable regional growth. The International Regional Growth Lead owns regional go-to-market effectiveness by driving lead generation, coordinating localized campaign deployment, managing regional trade shows and field marketing initiatives, identifying strategic partnerships, supporting product launches, and ensuring sales teams are equipped with compliant, market-relevant resources to drive growth. This role is highly cross-functional, partnering with Growth & Performance, Brand & Campaigns, Creative, Digital Experience, Marketing Automation, Marketing Operations, localization vendors, and sales leadership to ensure regional commercial success. This position is critical to scaling Orascoptic's European expansion strategy while balancing strategic growth, operational excellence, and field execution across increasingly complex international markets. Essential Duties and Responsibilities: Regional Growth Strategy & Market Ownership Owns regional marketing growth performance across all European direct markets. Serves as the strategic regional expert on market dynamics, customer behavior, competitive landscape, and growth opportunities. Identifies market-specific growth opportunities, barriers, and commercial needs across all supported countries. Supports successful go-to-market planning and expansion for new country launches including France, Germany, Belgium, Netherlands, and Luxembourg Recommend regional market prioritization, investment opportunities, and scalable growth strategies. Provides ongoing market intelligence and customer insights to improve regional effectiveness. Regional Campaign Execution & Localization Coordination Ensures global campaigns are effectively executed across European markets, maintaining consistency while adapting to local market dynamics. Coordinates campaign rollout timing to align with regional opportunities, events, and sales priorities. Partners with Brand and Campaign teams to ensure messaging is relevant, culturally appropriate, and impactful within each market. Partners with Marketing Operations and approved localization vendors to facilitate translation and localization workflows. Drives adoption of global campaigns within the region, ensuring clarity, alignment, and execution discipline across markets. Localization Oversight & Market Relevance Identifies marketing assets that require localization to effectively perform within EU markets. Reviews localized content to ensure accuracy, cultural appropriateness, and alignment with regional expectations. Coordinates localization requirements, vendor execution, and regional relevance validation. Ensures localized materials are effectively distributed and utilized by regional teams. Regional Trade Shows, Events & Field Marketing Leadership Owns annual strategic planning, budget management, coordination, and execution of all regional trade shows, congresses, CE events, and field marketing initiatives. Develop market-specific trade show strategies aligned with regional sales priorities, commercial objectives, and territory expansion goals. Manage regional event budgets, investment prioritization, vendor coordination, and ROI evaluation across all supported markets. Partners directly with regional sales leadership to ensure trade shows and field events maximize pipeline generation, sales opportunities, and brand presence. Coordinates product launches, campaign initiatives, promotions, and sales enablement efforts within regional events Ensures localized event assets, booth materials, sales tools, and educational resources are compliant, relevant, and operationally ready. Evaluates trade show and event performance through lead generation, pipeline contribution, appointment impact, and commercial ROI metrics. Market Intelligence & Insight Generation Monitors competitive activity, customer behavior, and emerging trends across European markets. Identifies new marketing channels, partnership opportunities, and growth levers specific to regional markets. Provides structured feedback on campaign performance, messaging effectiveness, and market response. Surfaces insights on cultural nuances, customer preferences, and market conditions to inform global marketing strategy. Acts as a key advisor to global teams on regional dynamics and growth opportunities. Regional Partnerships & Affiliate Development Builds and manages relationships with regional marketing partners, media outlets, and industry organizations. Identifies and evaluates affiliate marketing opportunities to expand reach and drive incremental demand. Supports continuing education partners

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at envista? Share your experience