Lifecycle/Braze Wizard

About the role

As a Lifecycle / Retention Manager (Braze) at Moonshot, you'll own Braze end-to-end (email, push, in-app messaging, segmentation, journeys, and reactivation) and drive in-app retention efforts (promotions, loyalty rewards, daily missions, etc). Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.

Responsibilities

• Own all lifecycle messaging in Braze (email, push, in-app, inbox)
• Build and maintain automated onboarding, retention, and win-back flows
• Create dynamic segmentation and triggered journeys
• Set up and monitor promotions and targeted incentives
• Own and grow loyalty and retention efforts across the in-app user experience
• Run A/B tests and weekly lifecycle experiments
• Track activation → retention → reactivation KPIs and report learnings
• Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy
• What We Look For in You
• 3+ years in Lifecycle / CRM / Retention for a consumer app
• Hands-on proficiency in Braze (canvas, segmentation, etc.)
• Familiarity with consumer app promotion design, fulfillment, and ROI analysis
• Experience moving metrics, not just sending messages
• Strong short-form copy instincts (mobile-first)
• Comfort using data to inform decisions

Requirements

• Crypto / trading / sportsbook / DFS experience
• Understanding of trader psychology, incentives, and habit loops
• Location
• NYC preferred (will have to travel for in-person sprints)
• Remote
• Compensation & Package
• Competitive salary
• Equity opportunities
• 5% 401(k) Match
• Health benefits (75% premium coverage) + $150,000 in life insurance coverage
• $1,000 one time office set up stipend
• Flexible PTO
• In The Wild
• Moonshot
• Forbes
• The Block
• The Crypto Times

Benefits

Additional Information

Moonshot is the "Robinhood for DeFi"-an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface. Since our launch in July 2024, we've attracted 2M+ users. Our mission: Make moonshots possible for everyone. Our vision: Make a world where life-changing financial outcomes are within everyone's reach. Everyone on our team is both a decision-maker and an implementer-united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You'll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance. This role is full-time, preferably located in NYC. Open to remote for the right candidate.

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