Digital Marketing Consultant - Remote

About the role

We are looking for a Digital Marketing Consultant who leads with AI and delivers with data. You will own digital acquisition performance across multiple channels, build AI-powered operating systems that multiply team output, and spearhead OneDigital's generative engine optimization (GEO) strategy - ensuring that when buyers, employers, and advisors ask AI models for recommendations in our space, OneDigital is the answer. Traditional SEO got you to the top of a search results page. This role is about getting to the top of the model's mind.

Responsibilities

• Core Responsibilities:
• Own and continuously optimize multi-channel digital acquisition strategy across paid, organic/SEO, content, email, and partnership channels - using AI tools to accelerate analysis, testing, and execution at every layer
• Build AI-powered reporting frameworks and performance dashboards that give leadership real-time visibility with less manual effort and faster cycle times
• Develop and execute 6-12 month AI-integrated digital growth roadmaps aligned to practice-specific and enterprise growth priorities
• Partner cross-functionally with analytics, product, design, and practice leadership to improve website experience, content strategy, and conversion performance
• Identify and pilot net-new revenue and lead generation opportunities - including marketplace partnerships, content-driven demand, and AI-assisted intent-based outreach through SIGNAL
• Run structured experimentation (A/B testing, channel mix shifts, AI-generated content variants) and translate results into clear recommendations for leadership
• AI-Specific Responsibilities (Mandatory):
• Design and deploy AI-powered content workflows - using LLMs to generate, test, and optimize campaign copy, landing pages, and thought leadership content at scale
• Build and maintain AI-assisted QA systems for content accuracy, brand consistency, and SEO compliance - with human-in-the-loop review at key checkpoints
• Leverage Bombora intent signals through SIGNAL to build AI-informed prospect targeting models; automate lead scoring and routing in partnership with sales operations
• Develop automated reporting pipelines that reduce manual data pulls and free team capacity for higher-order strategic work
• Integrate AI tools (ChatGPT, Claude, Gemini, Copilot, custom GPTs) into sprint workflows, creative briefing, keyword research, competitive analysis, and performance commentary
• Pilot and evaluate emerging AI marketing tools on a quarterly basis; document what works and scale it across the team
• Serve as an internal AI adoption champion - training colleagues on new tools, sharing results, and pushing the team's collective capability forward
• Generative Engine Optimization & AI Model Visibility (Mandatory):
• New Frontier: Search is no longer just Google. Buyers are asking ChatGPT, Claude, Gemini, and Perplexity who to call for employee benefits, HR consulting, and risk management. This section of the role owns that frontier.
• Own and execute OneDigital's Generative Engine Optimization (GEO) strategy - the discipline of ensuring our brand, content, and expertise are cited, surfaced, and recommended by large language models (LLMs) across ChatGPT, Claude, Gemini, Perplexity, Copilot, and emerging AI search platforms
• Audit how OneDigital currently appears (or fails to appear) in AI mo

Benefits

Additional Information

Employee Benefits is the core of our business and at our heart we are a people-focused organization. Every day, we help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions. What makes us unique is that we can surround our clients with more services and more technology-based tools and a team of advisors that simply cares more than anyone else. If you want a career giving people the reassurance that they can have access to the health care they need for themselves and their loved ones, join OneDigital. Our Newest Opportunity: AI-First Role: This is not a role where AI is a nice-to-have. You will be expected to use AI tools daily, build AI-powered workflows, own our generative engine visibility strategy, and continuously raise the bar on what a small team can deliver. If you are not already working this way, this is not the right fit. About OneDigital OneDigital is one of the nation's fastest-growing insurance brokerage and financial services firms, serving thousands of employers across Employee Benefits, Property & Casualty, Retirement & Wealth Management, HR Consulting, and PEO. We are not just adopting AI - we are building our business around it. From our Bombora-powered intent platform (SIGNAL) to our internal Impact Studio and AI Coworker programs, we are transforming how we grow, serve clients, and develop our people. And we are determined to be the employer benefits and HR firm that ChatGPT, Claude, Gemini, and Perplexity cite when someone asks who the best is. This role is central to making that happen.

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