Brand Manager Content - The Chuan & HLM

About the role

1. Brand Strategy - Support line manger to develop the core brand fundamentals: positioning, target audience, brand world, and Consumer Engagement Platform (CEP). - Develop and steward the comprehensive Brand Visual Identity Guideline, ensuring all creative outputs are on-brand and premium. 2. Creative Campaign & Asset Development - Conceive and lead the development of the campaign "big idea" and all associated creative assets, including: o Local ATL campaigns across all media. o Core digital assets for key launches and brand moments. o Creative assets for product innovations and limited editions. o Ensure all creative is tailored to market specifications while upholding global brand prestige. 3. Owned & Influenced Channels Strategy - Develop the social media content strategy and calendar for owned channels (e.g., Instagram, Xiaohongshu /Red Note). - Establish social media guidelines to elevate content quality and brand perception. - Architect the brand's influencer collaboration program and strategic sponsorship partnership 4. Operational Excellence & Market Collaboration - Lead the development of the integrated Brand Playbook, providing clear guidelines from ATL to BTL for market teams. - Serve as the key liaison for Market companies (China, HK, SG, MY, TW, GTR), partnering with Insights team to translate local consumer insight into actionable creative needs. - Manage and nurture relationships with creative agencies and strategic partners to deliver best-in-class work. Job Posting End Date: Target Hire Date : 2025-11-17 Target End Date :

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