Senior Proposal & Marketing Specialist

Responsibilities

• Lead the end-to-end development of proposals and RFP responses, including content creation, coordination, and submission
• Translate complex concepts into clear, compelling, and client-focused messaging
• Partner with Sales to support win strategies, competitive positioning, and value propositions
• Maintain and update proposal content libraries, templates, and response materials
• Ensure all submissions are accurate, compliant, and delivered on time
• Develop and maintain marketing materials including brochures, presentations, case studies, and product sheets
• Write, edit, and refine content to align with brand standards and messaging strategy
• Support brand and communication initiatives across multiple channels
• Provide sales teams with materials such as market insights, competitive research, and product information
• Maintain CRM accuracy and support reporting and data needs
• Assist with account analysis and other sales support activities
• Support execution of digital marketing initiatives, including email campaigns and website updates
• Contribute to SEO-focused content development and optimization efforts
• Utilize digital tools and AI technologies to enhance content performance and efficiency
• Successful Candidate Will Have
• Bachelor's degree in marketing, Communications, Business, or related field
• 7+ years of experience in proposal development and management, marketing, including digital marketing experience
• Strong experience developing RFP responses and proposal content
• Excellent writing, editing, and communication skills
• Strong project management and organizational skills
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)
• Comfort using AI tools and modern technologies to improve efficiency and quality
• Bachelor's degree required (Marketing, Communications, Business, or related field)
• Relevant certifications in marketing, proposal management, or digital tools are a plus
• Training or certification in AI tools, content strategy, or digital marketing platforms is preferred
• Personal information submitted by California applicants in response to a job posting is subject to Risk Strategies' California Job Applicant Privacy Notice .

Benefits

Additional Information

The Sr. Proposal & Marketing Specialist is responsible for leading the development, coordination, and execution of high-quality proposals, RFP responses, and marketing materials that support sales growth and strengthen market positioning. This role serves as a key partner to Sales, Marketing, Product, and Leadership teams to ensure all client-facing materials are accurate, compelling, and aligned with company strategy. This position combines expertise in proposal management, content development, and marketing execution, while leveraging modern tools-including AI-driven technologies and data insights-to improve efficiency, quality, and consistency. The ideal candidate is a strong communicator, strategic thinker, and highly organized professional who thrives in a deadline-driven environment. This role is based in Grapevine, Texas, with an initial in-office requirement for a minimum of 90 days and potential for a hybrid work arrangement thereafter. This position will not be fully remote. This position may have access to sensitive information such as PII and/or PHI. As such, all Academic HealthPlans employees sign and adhere to AHP's Information Security Handbook covering information security policies and procedures.

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