Fashion Product Development & Sourcing Manager (Athleisure)

Responsibilities

• Research athleisure, activewear, and lifestyle trends to identify products and styles with strong market appeal.
• Source and develop relationships with suitable factories and manufacturing partners.
• Identify products that align with the brand vision and target customer.
• Manage the sampling process, reviewing products for quality, fit, functionality, and overall appeal.
• Work with factories to refine and improve products including fabric selection, colour, branding, packaging, fit, and feature adjustments.
• Negotiate pricing, lead times, minimum order quantities, and commercial terms with suppliers.
• Oversee the sourcing and product development process through to production.
• Ensure products meet quality, performance, and commercial objectives.
• About You
• Background in fashion is essential with experience in buying, merchandising and product development
• Experience working directly with manufacturers and suppliers
• Strong understanding of the athleisure, activewear, or sportswear market.
• Excellent product awareness and a keen eye for trends, styling, and consumer preferences.
• Experience evaluating samples and working with suppliers to improve and refine products.
• Strong commercial awareness and negotiation skills.
• Why Join Us?
• Be a founding member of an exciting new athleisure brand.
• Play a key role in shaping the initial product range and supplier network.
• Work alongside experienced entrepreneurs with a successful track record of launching and scaling online brands.
• Enjoy significant opportunity for growth and progression as the business expands.
• If you have a passion for great products, a strong understanding of the athleisure market, and the sourcing expertise to turn ideas into a successful product range, we'd love to hear from you.

Additional Information

We are looking for an experienced Fashion Product Development & Sourcing Manager to help build and launch the product range for an exciting new athleisure brand backed by an established business. We are preparing to launch our first collection and are seeking someone who can help bring our product vision to life. This is not a fashion design role. Instead, we are looking for someone with a strong understanding of the athleisure market, an eye for emerging trends, and hands-on experience sourcing products and working directly with manufacturers. You will play a key role in identifying products with strong market potential, building relationships with factories, managing the sampling process, and helping create a commercially successful product range.

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