Executive, Programmatic

Responsibilities

• Campaign Management
• Use gained marketplace knowledge to translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand.
• Implementation, management, and daily optimisation of campaign activity.
• Manage the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process
• Client and Partner Management
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Create strong working relationships with display and video media partners e.g., Google
• Attending internal and external training sessions in person to develop platform and marketplace knowledge
• Operational Excellence
• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, learning the billing process and applying best practice
• Maintain standards and process throughout the end-to-end campaign lifecycle
• Develop close working relationships with internal teams such as ad trafficking team and the reporting team.

Requirements

• Keeps up with the exciting world of digital marketing
• Proficient use of Excel and Powerpoint
• Ability to manage their time effectively and of working as part of a group
• Attention to detail and excellent communication skills, written and verbal
• Affinity for numbers and with an analytical thought process
• Proactive and self-motivated, always looking to expanding knowledge and capabilities
• Life at WPP Media & Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2522 - Executive, Programmatic Role Summary and Impact About WPP 650 Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding - but always rewarding. WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens. This is meaningful work with real-world impact - the kind you can point to with pride. As a Programmatic Account Executive, we will train you in how to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn! You will develop an excellent knowledge of the display marketplace and work closely with the Programmatic Senior Account Executive or Account Manager to contribute to the planning of programmatic media activity. You will work towards being responsible for managing the set-up process for a campaign from start to live date, suggesting and implementing optimisations for live campaigns to achieve the briefed outcome and reporting the results back to the client on a weekly basis. We will support you throughout this learning journey, with online resources, an encouraging direct manager, and a close-knit display team community.

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