Staff Product Researcher

About the role

At KOHO, we're building products that help Canadians make meaningful financial progress. As a Staff Product Researcher, you will play a leadership role on our Individual Contributor track, helping the organization better understand user needs, behaviours, motivations, and barriers across the full financial journey. This is a highly strategic, hands-on role for someone who can move fluidly between deep discovery work and practice-building. You will partner closely with Product Design, Product Management, Engineering, Data, SLT and cross-functional stakeholders to shape what we build, why we build it, and how we know it matters. You'll bring human-centric thinking into the product development, with a primary focus on Generative Research, whilst building the systems for Evaluative research at scale. You'll also help KOHO level up how research is run: improving our methods, systems, tooling, recruiting practices, and research operations so that insight can scale with the business. We're looking for someone who is equally excited by two things: influencing product strategy at a high level, and building the research foundations that allow teams to move faster with more conviction.

Responsibilities

• Lead high-impact research across multiple product areas, helping teams identify the right problems to solve and bringing clarity to complex opportunity spaces
• Support product strategy and roadmap decisions by uncovering user needs, behavioural patterns, unmet opportunities, and moments of friction across the end-to-end customer experience
• Define strong research questions, determine the right methods for the job, and execute studies with a high bar for quality, speed, and usefulness
• Use a range of methods such as in-depth interviews, usability studies, concept testing, surveys, diary studies, journey mapping, and foundational research
• Synthesize findings into clear narratives, actionable insights, frameworks, and recommendations that influence teams and leadership
• Help teams and leaders identify where qualitative insight, quantitative data, and market understanding should come together to inform product direction
• Partner closely with designers, product managers, engineers, data partners, product marketers and Leadership to ensure research is embedded into decision-making rather than treated as a downstream check
• Build the foundations of a scalable research practice at KOHO, including better rituals, templates, repositories, recruitment approaches, and ways of working
• Improve research operations and participant recruitment, helping KOHO create more reliable, repeatable ways to learn from users over time
• Mentor designers, product managers, and other cross-functional partners on research thinking, evidence quality, and user-centric decision-making
• Raise the quality of discovery across the organization by coaching teams to ask better questions, avoid confirmation bias, and connect evidence back to business and user outcomes
• Explore how AI-powered tools can responsibly accelerate research workflows such as synthesis, pattern detection, documentation, and knowledge sharing without compromising rigor or judgment

Requirements

• You bring significant experience in product research for consumer-facing digital products, ideally in complex, high-ambiguity environments
• You have operated at a staff or senior-leadership IC level, influencing product strategy across multiple teams or domains
• You are excellent at framing messy problems, identifying what needs to be learned, and choosing the right research method based on the decision, timeline, and constraints
• You are deeply skilled in qualitative research and comfortable combining it with quantitative inputs when appropriate
• You know how to go from raw signal to strategic insight, and from strategic insight to practical action
• You communicate clearly and persuasively, adapting your storytelling to different audiences from product teams to executives
• You are highly collabo

Benefits

Additional Information

About KOHO We're on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We're a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians. At KOHO, we're not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust. KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We're building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you'll fit right in.

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