Head of Marketing

About the role

We're looking for a Head of Marketing to own the full marketing strategy and drive pipeline + revenue growth. This person will lead SMB demand generation across paid channels, lifecycle/email, content, webinars, and outbound support, while continuously improving conversion throughout the funnel. You'll partner closely with Sales and Product on positioning, messaging, and ICP, run fast experiments, and track performance metrics like CAC, payback, and conversion rates. This is a hands-on role in a high-growth B2B SaaS startup, with the opportunity to build and lead a team over time.

Responsibilities

• Own the full marketing plan and hit pipeline + revenue targets
• Build and run SMB demand gen: paid search/social, outbound support, webinars, email, lifecycle, mail
• Improve conversion across the funnel (visit → lead → SQL → closed-won)
• Own positioning + messaging and keep it tight, clear, and usable by Sales Ship content that drives deals: landing pages, case studies, sales enablement, product pages
• Run experiments fast, keep what works, kill what doesn't
• Manage budget and report results weekly (pipeline, CAC, payback, conversion rates)
• Partner with Sales + Product daily to align on ICP, offers, and feedback from the field
• Hire and lead a small team over time (or work hands-on until you do)

Requirements

• 7-12 years in SMB SaaS marketing
• Proven track record generating pipeline and revenue (not just "brand" work)
• Strong performance marketing skills (paid + landing pages + CRO)
• Strong lifecycle marketing skills (email, nurture, onboarding, retention)
• Clear writer and editor. Can turn messy ideas into simple, sharp messaging.
• Comfortable with numbers and attribution. You can explain results without hand-waving.
• Bias for action: you execute fast and don't wait to be told what to do
• You've worked in a high-growth startup and can handle messy, changing priorities
• Anagram offers employees:
• Industry-leading compensation, including salary and equity ownership
• MacBook, monitor, and all the technologies you need to succeed
• Full Medical & Dental Insurance
• Unlimited PTO
• 401k
• Remote first company
• Fast-paced startup environment

Benefits

Additional Information

Anagram is the ultimate insurance billing platform for eye care providers. Combining instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more, Anagram's all-in-one revenue cycle management solution is designed to save providers time and money, and free doctors to deliver the best care for their patients. Our mission is to simplify insurance, and it's working: over 2,000 eye care professionals rely on Anagram to manage their insurance billing. Founded in 2014, Anagram is the largest and fastest-growing insurance billing platform for eye care providers in America and processes hundreds of millions of dollars each year.

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