Director, Marketing Strategy

About the role

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility - and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. Across our organization, we're building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR . This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR. Intro to Position The Director of Marketing Strategy leads how NPR grows and engages audiences across all shows and products. This role ensures our marketing is clear, audience-focused, and effective, helping us reach more people and build lasting relationships. A core part of the role is using data to guide decisions. From major campaigns to daily promotion, this person ensures we are learning, improving, and driving measurable results. Application Deadline: June 5th, 2026

Responsibilities

• Audience Growth & Engagement: Strengthen NPR's relationships with audiences, from initial discovery through ongoing engagement with newsletters, the app, NPR+, and other products
• Data-Driven Decision Making: Apply a rigorous, data-driven approach to strategy, utilizing audience insights and performance metrics to guide all marketing efforts.
• Cross-Functional Partnership: Collaborate with Audience Insights, Brand, Content, Product, and Fundraising teams to align goals and ensure seamless campaign execution.
• Performance Optimization: Define success metrics and lead real-time optimization of campaigns based on A/B testing and performance insights.
• Campaign Management: Guide the lifecycle of marketing plans from launch through optimization and detailed performance recaps. Ensure insights are consistently used to improve future strategy and performance.
• Mentorship & Culture: Foster a high-performing, collaborative team environment focused on both creative excellence and measurable results.
• The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

Requirements

• 8+ years of progressive experience in marketing strategy, audience development, or growth marketing.
• 3+ years of people management experience with a focus on coaching and developing high-performing teams.
• Proven experience driving tune-in and engagement across audio/podcasting, text stories/web, video, and social media.
• Deep expertise in managing the full audience lifecycle, turning casual consumers into loyal users or subscribers. Hands-on experience driving growth for digital products (e.g., mobile apps) and subscription or membership-based models.
• Demonstrated success in executing data-driven marketing campaigns with measurable retention and engagement results.
• Expertise in establishing KPIs and conducting post-campaign analyses in partnership with analytics teams.
• Experience managing complex stakeholder environments and building consensus across diverse departments.
• Proven success in driving engagement through owned channels (email, in-app messaging).
• Experience working within a non-profit, mission-driven, or public media environment.
• Advanced degree in Marketing, Audience Analytics, or a related field.
• Required Skills/Competencies
• Omnichannel Strategy: Expert understanding of user journeys across audio, video, web, and social platforms.
• Product Growth: Deep competency in digital product marketing and subscription conversion strategies.
• Data Literacy: Proficient in interpreting performance metrics and market trends to shape actionable strategies.
• Collaborative Leadership: Exceptional ability to partner across Editorial, Product, Brand, and Communications.
• Agility: A strong "test-and-learn" mindset with the ability to pivot based on real-time data.
• Education Requirements
• Bachelor's degree in related field or equivalent work experience
• Work Location & Requirements
• NPR Remote-Permitted : This is a remote-permitted role. This role is based out of our Washington, D.C. office, but the employee may choose to work on a remote basis from a location tha

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