Digital Marketing Executive

Requirements

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Able to speak, read and write Chinese is required as we are targeting Chinese market.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Additional Information

Job Descriptions: - Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. - Maintaining our social media presence across all digital channels. - Measuring and reporting on the performance of all digital marketing campaigns. - Collaborate with internal teams to create landing pages and optimize user experience. - Identify trends and insights, and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies.

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