Senior Product Manager, Measurement, Planning & Optimization

About the role

We're hiring a Senior Product Manager to own our Measurement, Planning & Optimization product. You'll define how we: Ingest and standardize fragmented measurement data Connect media exposure to healthcare outcomes Surface insights, KPIs, and recommendations Enable smarter planning and budget optimization through artificial intelligence This is a 0→1, high-impact role at the core of our product strategy.

Responsibilities

• Build the measurement layer
• Productize data ingestion, standardization, and reporting across multiple sources
• Create a unified data model
• Define a system that connects audiences, media, and outcomes
• Define insights & recommendations
• Establish KPIs that drive actionable recommendations
• Shape an agent-first experience
• Enable users to ask questions across media + commercial data and get insights with visuals
• Lead cross-functionally
• Partner with engineering, design, data, and GTM to bring the product to life
• REQUIRED SKILLS & EXPERIENCE
• 3-5+ years in product management, ideally in data-heavy or analytics products
• High energy, high agency working style
• Experience building and working with AI products and agentic workflows
• Strong comfort with:
• Data pipelines, messy datasets, and multi-source systems
• Defining metrics, KPIs, and insight frameworks
• Ability to operate in ambiguity and turn complexity into clear product direction
• Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure

Requirements

• Experience in adtech, martech, or healthcare data
• Familiarity with measurement platforms (e.g., CrossIX) or DSPs
• Experience with AI/agent-driven UX
• WHY JOIN BRANCHLAB?
• Competitive Salary & Comprehensive Benefits
• Small, Agile Team - Your work will have a direct impact
• Equity Opportunities - Grow with the company

Benefits

Additional Information

Job Title : Senior Product Manager, Measurement, Planning & Optimization Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship ABOUT BRANCHLAB BranchLab is building the future of healthcare commercialization. BranchLab is a healthcare AI company focused on predicting health outcomes to improving how regulated organizations make decisions. Our mission is to enable better healthcare decisions by applying AI in a way that is privacy-safe, rigorous, and designed for real-world use.

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