Who Are We? Why an Institution's Mission and Identity Matter

About the role

Is your institution's mission statement generic and hard to distinguish from that of other colleges and universities? Many institutions fear that narrow or more concrete mission statements might alienate one or more stakeholders. However, a strong mission statement that draws in students must set the school apart and show its distinctive identity. If your mission statement isn't distinct, it may be time to reconsider your school's unique values, what drives it, and what it is striving toward.

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Company Intel

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