Marketing Campaign Manager

Responsibilities

• Campaign Management
• Own end-to-end planning, execution, and optimization of key promotional campaigns (Black Friday, Christmas, Valentine's Day, and other seasonal/local events) across 13 international markets, primary focus North America.
• Be the central coordinator across designers, product managers, market managers, merchandising, and operations.
• Build localized strategies per region while keeping one cohesive global brand message.
• Ensure every campaign asset ships on time and on standard.
• Campaign Quality & Performance Reporting
• Run daily end-to-end QA across all live markets - homepages (promo codes, hero, tiles, bell/IOA notifications) and campaign landing pages city-by-city (deal counts, empty/missing sections, test deals, localization, stale titles).
• Triage issues by severity, open and drive remediation tasks in Asana to resolution.
• Turn performance data into clear recommendations; prepare executive readouts (MBR / CMO review) and post-campaign reports with the data team (BigQuery, Tableau).
• Vendor & Partner Marketing
• Oversee partner/vendor marketing activity and keep it aligned to our calendar and strategy.
• Provide marketing inputs that lift partner promotions and outcomes.
• Act as the key liaison between partners and internal teams for smooth, measurable execution.
• AI Automation & Process
• Design, build, and run AI-native automations that replace manual QA, reporting, and coordination steps (agentic page checks, automated readouts).
• Lead cross-functional projects to streamline campaign workflows.
• Scout and integrate new tools/tech to sharpen execution and performance tracking.
• What Success Looks Like
• The first 90 days are built around a fast, clean handover from the outgoing manager, then progressively taking ownership of execution, the team, and the AI-automation agenda.
• First 30 days - Learn the engine, keep it running
• Complete a full handover with the outgoing Campaign Manager: own the campaign calendar, the playbooks, and the 13-market footprint (North America primary).
• Get fluent in the stack - Asana (campaign system of record), BigQuery/Tableau (performance & M1 VFM reporting), and the existing AI deal-selection automation.
• Shadow, then run, the daily multi-market QA (homepages + campaign landing pages) so every live campaign stays flawless.
• Start capturing the Q4/BFCM playbook and last year's data from the outgoing manager while they're still here.
• Build working relationships with the core partners: Operations (Poland), Creative, Paid, CRM/Channels, and Sales.
• Deliver your first live campaign end-to-end with support: brief → creative direction → cross-channel execution → performance readout.
• Days 30-60 - Own execution and the team
• Run all live campaigns independently - briefs and copy, creative direction, execution across paid, affiliate, social, email and notifications.
• Take ownership of the two-person IMP team: prioritize, unblock, and raise the quality bar.
• Own the daily QA end-to-end and drive issues to resolution across markets.
• Own the weekly performance readout: M1 VFM (week-over-week, year-over-year, and % share of company M1 VFM), with banner CTR/impressions as supporting signals.
• Co-own the Q3 plan and build out the Q4/BFCM plan.
• Ship your first AI automation that removes a recurring manual step (a QA check, a reporting pull, or brief prep).
• Days 60-90 - Lead strategy, scale with AI
• Own and present the Q4 / BFCM campaign plan - category-led, grounded in prior-campaign data, tied to clear M1 VFM targets.
• Act as the strategic brain for the calendar: turn past performance and category trends into the forward plan.
• Deliver a meaningful automation that measurably cuts manual effort or lifts campaign output.
• Present campaign strategy and results to leadership (MBR / CMO review).
• Set the next-half roadmap for the team and the automation backlog.
• S

Additional Information

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. We're looking for a Marketing Campaign Manager to lead global promotional campaigns across 13 international markets, own campaign quality end-to-end, and push our marketing operation toward an AI-native future. This is not a role where you "use AI tools" on the side - you'll build the automations that run our daily campaign QA and reporting. The ideal candidate pairs hands-on campaign execution with a builder's instinct for automation, sharp analytical skills, and the discipline to keep 13 markets flawless through peak events like Black Friday. Join us to innovate, grow, and shape how marketing actually gets done in a fast-paced, meritocratic environment.

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