Marketing Director

Responsibilities

• Develop and implement above-the-line brand marketing campaigns to increase brand visibility and engagement
• Plan and lead on trade marketing activities to drive sales and customer activation
• Forecast, plan, and develop products and point-of-sale materials (POSM) to support marketing and sales objectives
• Conduct sales analysis and market research to generate actionable marketing intelligence and reporting
• Manage a portfolio of brands to ensure sustainable long-term growth aligned with company objectives
• Identify and develop new commercial opportunities through innovation or partnerships.
• Oversee management and compliance of licensed brands within the portfolio
• Lead and develop the local marketing team to build competencies and deliver expected business results
• Collaborate effectively with advertising, media, and promotion agencies to maximize campaign impact
• Apply strong analytical and organizational skills to plan and execute marketing strategies

Requirements

• Degree in Business Administration, Marketing, or a related field
• Minimum 10-12 years of marketing or commercial experience, including 3-4 years in senior management or leadership roles preferably in FMCG or a multinational environment
• Excellent communication and presentation skills
• Proven leadership style that motivates and develops teams
• Extensive experience collaborating with advertising, media, and promotion agencies
• Strong presentation skills and ability to communicate marketing strategies effectively

Additional Information

Role & Company Overview Since our establishment in 1985, we've grown to become a leading player in Singapore's beer industry, fueled by a vibrant portfolio that includes Carlsberg, 1664 Blanc, Connor's, Somersby, and Sapporo. We are a hybrid structure, the best of both worlds. As part of a global group, we benefit from strong foundations, a world-class portfolio, holistic learning, and career mobility. As a lean, agile, and closely knitted team in Singapore, we act fast, think creatively, and collaborate with a true team and family spirit. It's a place where you can make a real impact, and enjoy the ride while doing it. In Singapore, we operate as a lean, collaborative and purpose‑driven team. We move fast, think boldly, and support one another creating a culture built on respect, trust, and belonging. We believe that our differences make us stronger, and we are committed to building an inclusive workplace where everyone can contribute authentically and thrive. We are seeking a forward‑thinking Marketing Director to lead our brand and growth agenda, driving end‑to‑end strategies that deliver sustainable growth and resonate with diverse consumers. As a key leader, you will champion inclusive leadership, foster diverse perspectives, and build high‑performing teams that thrive on innovation, collaboration, and equity. If you are passionate about building strong brands and leading with purpose, this is your opportunity to make a meaningful impact while shaping the future of our business.

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