Senior Enablement Business Partner

About the role

At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio's next Senior Enablement Business Partner At Twilio, we don't just close deals; we build lasting customer partnerships. Our GTM Enablement team is the engine that keeps our global sales organization strategic, impactful, and executing at the highest standard. We are looking for a Senior Enablement Business Partner who believes that coaching should be a structural advantage, not an afterthought. You won't just be "managing tools"-you'll be architecting the standard framework our sales leaders use to develop their teams and leveraging AI to scale critical organizational knowledge at the exact moment our field needs it. This position is needed to lead the strategic design, execution, and optimization of Twilio's global sales enablement initiatives, focusing directly on elevating leadership coaching capabilities and maximizing tech stack adoption across our GTM teams. As a Senior Enablement Business Partner, you will own the end-to-end strategy, deployment, and measurement of our core sales coaching program. You will establish the standard coaching frameworks that our sales leaders use to develop their teams. Additionally, you will drive operational excellence by governing the adoption, training, and enablement of our foundational sales tools-ensuring every representative and leader maximizes their potential across our tech stack while proactively leveraging artificial intelligence to scale organizational knowledge and streamline enablement processes.

Responsibilities

• In this role, you'll:
• Design , build, and own the global sales coaching program, establishing clear, measurable standards for sales leaders to effectively coach their team members.
• Define and track key performance indicators (KPIs) to measure the long-term adoption, health, and success of the coaching program.
• Architect and deliver comprehensive training plans that drive behavior change and master-level adoption of key sales enablement tools, including Gong, Highspot, Outreach, LinkedIn, and Salesforce.
• Monitor and analyze tool utilization data to identify skills gaps, system bottlenecks, or adoption friction, proactively iterating on enablement strategies to resolve them.
• Collaborate cross-functionally with Sales Leadership, GTM Sales Operations & Strategy, and GTM Enablement teams to align coaching standards with corporate revenue goals and sales methodologies.

Requirements

• *Required:
• Extensive experience in Sales Enablement, GTM Operations, or Sales Leadership, with a proven track record of developing and scaling sales coaching or leadership development programs.
• Deep technical expertise and training proficiency in modern revenue tech stacks, specifically including Gong, Highspot, Outreach, LinkedIn Sales Navigator, and Salesforce.
• Strong capability in data analysis, with a demonstrated ability to measure program adoption, track enablement KPIs, and translate metrics into actionable training plans.
• Proven experience deploying AI-driven tools, prompt engineering workflows, or automated content mechanisms to scale training delivery and knowledge management.
• Exceptional communication and stakeholder management skills, with the ability to influence, guide, and establish credibility among senior sales executives and people managers.
• Certified in formal sales coaching frameworks or established sales methodologies (e.g., Challenger, Command of the Message, Sandler).
• Previous experience working in a fast-paced SaaS or cloud communications environment.
• Location
• This role will be remote, and based in Canada
• Travel
• We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 20% travel is anticipated to help you connect in-person in a meaningful way.

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