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Media Strategist

External
tegnainc logoTegnainc · Wxia Watl-tv Atlanta
Full-timeOn-site2w ago
CRMDocumentationExcelLeadershipLinearSalesforce
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Responsibilities

  • Sales Support
  • Support Account Executives, Account Managers, and Sales Leadership with pre-sale activities including prospecting, audience analysis, marketing objective development, proposal support, and integrated campaign strategy across broadcast, digital, OTT/CTV, and emerging platforms.
  • Conduct pre-call planning and utilize provided research to support client conversations and sales initiatives.
  • The ideal candidate will combine strong analytical thinking, prospecting discipline, business development initiative, and operational execution while gaining hands-on exposure to every phase of the advertising sales cycle
  • Business Development & Prospecting
  • Build target lists, vet prospects, and assist with appointment setting.
  • Identify new business opportunities and support pipeline growth across linear and digital platforms.
  • Development & Growth
  • This role is part of a structured development pathway designed to build expertise in:
  • Prospecting and business development
  • Client strategy and proposal development
  • Audience analytics and media planning
  • Campaign execution and optimization
  • Client retention and revenue growth
  • High-performing individuals may transition into an Account Executive role within 12-18 months based on performance, developmental progress, and business needs.
  • As part of the program, the Media Strategist will also help support onboarding and training efforts for future program participants through documentation and knowledge sharing.
  • ________________________________________
  • Core Competencies
  • Strategic Thinking
  • Business Development
  • Communication & Relationship Building
  • Project Management
  • Organization & Multitasking
  • Problem Solving
  • Consultative Sales Mindset
  • ________________________________________
  • Preferred Skills
  • Bachelor's degree preferred or equivalent experience
  • Strong communication and organizational skills
  • Proficiency in Excel, PowerPoint, and CRM systems
  • Experience with Salesforce, WOMS, Comscore, or digital advertising platforms is a plus
  • Interest in media sales, marketing, and advertising strategy
  • ________________________________________
  • Success Measures
  • Success in this role is measured by:
  • Sales support effectiveness
  • Prospecting and pipeline contribution
  • Accuracy in campaign execution
  • Strategic support provided to the sales team
  • Readiness for future Account Executive responsibilities

Benefits

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirHealth insuranceDental insuranceVision insurance401(k)Paid time off

Additional Information

About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. 11Alive Atlanta is seeking a motivated and strategically minded Media Strategis t to support our sales organization as part of a structured Account Executive development program. This role serves as a strategic extension of the sales team, supporting pre-sale process, business development, proposal development, and integrated campaign development across broadcast, digital, OTT/CTV, streaming, and emerging platforms. Designed as a hands-on developmental role, this position provides exposure to every phase of the advertising sales cycle while preparing high-performing individuals for transition into a future Account Executive role within approximately 12-18 months based on performance and business needs. This is not a supervisory position. It is a collaborative, execution-focused role for individuals interested in becoming consultative media sales professionals and future revenue leaders within 11Alive Atlanta.

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