Marketing Manager - Sales Market Denmark/Norway/Iceland

About the role

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU'LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other St

Responsibilities

• You will:
• Lead and drive brand and customer growth in the Sales Market by translating global strategies into locally relevant actions
• Develop and execute a customer, marketing and communications plan that builds brand relevance and delivers commercial results
• Drive short‑ and long‑term growth of the customer base, sales and brand performance through a data‑driven, omni‑channel approach
• Plan, allocate and follow up on marketing investments across media, content, pr and customer initiatives to maximize business impact
• Secure effective loyalty activations in line with global frameworks while ensuring operational efficiency
• Monitor and follow up on key marketing and customer KPIs such as traffic, conversion and customer activation
• Collaborate closely with commercial and other sales market teams to ensure alignment and strong follow‑up on business results
• Continuously improve processes, tools and cross‑functional ways of working to enhance efficiency and customer experience
• Provide clear direction and enable cross‑functional collaboration to support problem‑solving, knowledge sharing and customer‑centric improvements
• Set priorities, empower decision‑making and ensure accountability to secure consistent execution and performance
• Lead, coach and develop the marketing team, strengthening collaboration and delivery
• Identify and develop future talents, supporting succession planning and recruitment for key marketing roles
• WHO YOU'LL WORK WITH

Requirements

• We are looking for people with...
• 8+ years' formal leadership experience in marketing, sales or customer functions
• A proven track record of delivering customer‑centric results across brand, communications and media activities
• Experience working with omni‑channel marketing
• Solid analytical skills with the ability to translate data into clear strategies and action plans
• Experience in marketing investment planning, follow‑up and performance analysis
• Excellent communication skills with the ability to engage and align teams across functions
• Fluency in English, written and spoken
• A degree in Marketing, Communications, Business or a related field
• And people who are...
• Customer‑centric and commercially driven, with a strong sense of brand responsibility
• Confident leaders who inspire, empower and develop their teams
• Proactive, structured and comfortable setting priorities and making decisions
• Collaborative and open‑minded, with the ability to work across functions and markets
• JOIN US
• Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.
• If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site in ENGLISH as soon as possible but no later than 28th June 2026. As we review applications continuously, the vacancy may be closed early.
• This is a full-time permanent position and it is based in our Copenhagen Support Office, the Marketing Manager reports to the Sales Market General Manager.

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