Digital Ad Operations Coordinator

Responsibilities

• Campaign Setup & Execution
• Partner with Account Management to gather and validate creative assets, tracking tags, and campaign timelines
• Translate campaign requirements into clear, actionable instructions for the trafficking team
• Oversee campaign trafficking and setup, ensuring accuracy and alignment with client specifications
• Perform final quality assurance checks prior to launch
• Performance Monitoring & Optimization
• Monitor campaign delivery and pacing across channels (e.g., display, programmatic, paid social)
• Analyze performance against KPIs like impressions, clicks, CTR, conversion, and spend pacing
• Identify underperforming or at-risk campaigns and work with leaders to recommend adjustments to improve delivery
• Provide regular performance updates and insights to internal stakeholders
• Pacing & Risk Management
• Conduct daily pacing audits to ensure campaigns are on track to deliver in full and on time
• Proactively flag risks (underdelivery, overspend, performance gaps) and assist in outlining mitigation plans
• Maintain clear documentation and status tracking across active campaigns
• Billing & Reconciliation
• Partner with Account Management on monthly billing reconciliation to ensure accuracy of spend vs. contract
• Investigate and resolve discrepancies in delivery, billing, or reporting
• Support financial accuracy across campaigns and accounts
• What You Bring
• Experience: 2+ years in digital marketing, ad operations, or campaign analytics
• Platform Familiarity:
• Ad Serving / OMS: Google Ad Manager, Order Management Systems
• Paid Media: Meta Ads (or similar platforms)
• Analytics & Verification: DoubleVerify, Parsely, Amplitude, Tableau (or comparable tools)
• Analytical Skills: Strong proficiency in Google Sheets (pivot tables, lookups) with the ability to identify trends and actionable insights
• Communication: Ability to translate technical details into clear, concise updates for cross-functional teams
• Organization: Strong time management skills with the ability to handle multiple campaigns simultaneously
• Attention to Detail: High level of accuracy and a proactive approach to catching and resolving issues early
• Collaboration: Experience working with cross-functional teams and/or outsourced partners is a plus
• Process Improvement Mindset: Interest in leveraging automation or AI tools to streamline workflows and improve efficiency
• What Success Looks Like
• Campaigns launch on time and without errors
• Delivery consistently meets or exceeds pacing and performance expectations
• Risks are identified early, with clear action plans in place
• Billing and reporting are accurate, with minimal discrepancies
• Internal teams trust you as the go-to resource for campaign execution and status

Benefits

Additional Information

ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR? This is a very exciting and highly innovative time here at Outside. OUR TRUE NORTH:Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world's most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries. As a Digital Ad Operations Coordinator, you'll be the steady hand guiding campaigns at Outside Inc to completion. Sitting at the intersection of Account Management, external partners, and execution, you ensure every campaign launches cleanly, runs smoothly, and delivers on its goals. You'll manage the campaign delivery lifecycle end-to-end, translating client assets and timelines into clear execution plans, coordinating with our outsourced trafficking team, and safeguarding quality at every step. If you enjoy bringing order to complexity, spotting issues before they escalate, and working with data to keep campaigns on track, this role offers a strong foundation to grow your career in digital media.

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