Senior Marketing Specialist

Responsibilities

• Develop and execute integrated HCP marketing campaigns across email, digital, social, and event channels, owning timelines, assets, and performance from start to finish
• Use AI tools to accelerate audience research, copy development, competitive analysis, and campaign optimization, improving output quality and speed across all areas of the role
• Conduct audience and market research across both B2B and B2C dynamics, applying insights to sharpen targeting, messaging, and campaign relevance
• Write campaign copy and content across multiple formats, using AI to iterate faster and test messaging variations more efficiently
• Design and run A/B and multivariate tests across campaigns, creatives, and messaging, with a disciplined approach to learning and a bias toward acting on what the data shows
• Monitor competitive positioning and messaging, synthesizing intelligence into actionable insights that inform strategy and differentiation
• Develop and maintain sales enablement content including presentations, messaging guides, and supporting materials that arm commercial teams with differentiated value narratives
• Build and refine audience segmentation strategies to continuously improve campaign targeting and engagement
• Analyze performance data, using AI-assisted analysis where appropriate, and deliver clear optimization recommendations that drive measurable improvement
• What Sets You Apart
• A builder and a tester - you are energized by the opportunity to try something new, measure the result, and make it better
• An AI-native mindset. You actively use tools such as ChatGPT, Claude, Perplexity, or automation platforms to improve how you work and can clearly articulate how they enhance your output
• You think audience first: your copy, targeting, and campaign decisions are grounded in a real understanding of what motivates HCPs across both professional and personal engagement contexts
• Proven ability to develop messaging that resonates with B2B and B2C audiences and drives measurable engagement
• Comfortable with ambiguity and fast-moving environments - you make smart decisions with available information and course-correct quickly
• Strong analytical skills with the ability to connect data to insight and insight to action
• Hands-on experience with marketing automation, CRM, and analytics platforms
• Knowledge of HCP audiences or healthcare and life sciences marketing strongly preferred
• AI Capability Expectation
• Candidates should be prepared to discuss how they are currently using AI in their work. This includes:
• Specific tools currently in use
• Tasks where AI is regularly applied
• Measurable impact such as time saved, improved quality, or increased output
• Bonus: examples of prompts, workflows, or systems developed to improve marketing performance
• Compensation Range :
• Benefits Overview :
• We're proud to offer a comprehensive benefits package, including:
• Hybrid work schedule
• Health insurance through Cigna (medical & dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program (EAP) through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company-paid Short-Term and Long-Term Disability
• Voluntary Term Life & AD&D Insurance, plus Universal Life Insurance options
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewar

Benefits

Additional Information

At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we'll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you're right for the job, this is the place to prove it! We are seeking a Senior Marketing Specialist who brings both creative instincts and analytical rigor to building marketing programs that engage healthcare professional audiences. You will develop audience insights, craft compelling messaging, and manage campaigns end to end while continuously testing, learning, and improving. This role is for a self-starter who takes ownership of outcomes, moves with urgency, and is as comfortable building something new as optimizing what already exists. You are expected to leverage AI as a core part of how you execute, think, and scale your impact.

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