Influencer Marketing Associate
External
Mirage · Union Square, New York CityPrepare for this interview
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About the role
We're looking for a creative, data-driven Influencer Marketing Associate to help drive brand and product awareness through innovative creator partnerships. This role will predominantly focus on high-impact strategic initiatives-think product launches, geo expansions, and entering new creator verticals-where you'll often be building relationships and playbooks from scratch. If you thrive going 0-to-1 in fast-moving environments, love the challenge of tapping into new creator niches across global markets, and do your best work under pressure with tight timelines, this role is for you. You'll own the influencer campaign process end-to-end-from sourcing and contracting talent, to launching and analyzing performance. You'll combine a strong aesthetic sensibility with sharp analytical skills, using insights to iterate and improve campaign performance over time.
Responsibilities
- Source, evaluate, and onboard creators and influencers who align with our brand voice and goals, including identifying and building relationships with new creator niches across global markets
- Negotiate contracts and manage budgets to ensure optimal ROI for influencer partnerships
- Develop and execute multi-channel influencer campaigns across platforms like TikTok, Instagram, LinkedIn, and emerging social spaces, with a focus on strategic initiatives such as product launches and geo expansions
- Write campaign briefs that inspire creators and ensure deliverables are aligned with brand standards, adapting messaging for different regions and cultural contexts
- Collaborate cross-functionally with the broader Marketing team (Paid, Organic Social, Content) to integrate influencer strategy into holistic brand and performance efforts
- Track, measure, and report on performance metrics-providing actionable insights to refine strategy and drive continuous improvement
- Manage relationships with creators and agencies to scale programs efficiently
- Stay on top of social media and influencer trends, identifying new opportunities for growth-especially in emerging global markets and creator communities
Requirements
- 2-3 years of experience in influencer or creator marketing, ideally within a fast-paced startup or consumer brand
- Proven track record of managing influencer campaigns from end-to-end, including negotiation and performance analysis
- Strong understanding of influencer analytics, campaign tracking tools, and performance measurement
- Excellent written and verbal communication skills, with a keen eye for brand tone and aesthetics
- Highly organized, able to juggle multiple projects and meet deadlines under pressure
- Resourceful, creative problem solver who thrives in an entrepreneurial environment
- (Bonus) Experience in video-first social platforms, creator economy, or social commerce
Benefits
Additional Information
Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would - dramatically improving productivity for experienced teams, while making video creation accessible to anyone. We're an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you'll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression. More about us Product (Captions by Mirage) Research (Seeing Voices, technical-white-paper) Updates (Mirage on X / twitter) TechCrunch , Forbes AI 50 , Fast Company (press) Our Investors We're very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst , Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more. Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)
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