Channel Sales Manager, EMEA

About the role

The Partnerships team at Mixpanel is responsible for acquiring, activating, and growing a global ecosystem of Certified, Sales, Reseller, Agency, Consulting, System Integrator, and Technology Partners. We help extend Mixpanel's reach by building partner motions that create new pipeline, accelerate deal cycles, improve customer outcomes, and allow Mixpanel's go to market teams to scale more effectively. Our goal is to make Mixpanel the go to product intelligence platform for partners and customers across EMEA and globally. This is a highly cross functional team that works closely with Sales, Marketing, Solutions Engineering, Customer Success, Professional Services, Enablement, Deal Desk, and regional leadership to turn partner relationships into measurable business impact. Mixpanel is in a stage of high growth, and partnerships are a critical lever in how we multiply pipeline, expand regional coverage, and scale revenue across EMEA. As Channel Sales Manager, EMEA, you will report directly to the Senior Manager, Channel & Alliances, EMEA and will be responsible for building and growing a focused portfolio of Channel and Reseller partners across a defined region or set of priority markets. Your role will be to turn selected partners into active revenue contributors by recruiting the right organisations, enabling their teams, driving account alignment, creating joint go to market plans, and generating partner sourced and partner influenced pipeline. This is not a passive partner management role. You will be expected to create momentum, identify where partners can open doors Mixpanel cannot reach alone, and build repeatable motions that increase partner contribution to pipeline and revenue. You will work closely with regional Account Executives and Sales leadership to embed partners into target account planning, source new opportunities, support active sales cycles, and help accelerate deals through trusted partner relationships. You will be accountable for building a regional partner business plan with clear targets, partner coverage, pipeline goals, activation milestones, and forecasted revenue contribution. Success in this role will be measured by the quality and quantity of partner sourced pipeline, partner influenced revenue, active co selling motions, partner generated opportunities, and the strength of the partner ecosystem in your market. This is a great opportunity for someone who understands SaaS sales, knows how to work with reseller and services partners, and wants to build something visible, commercial, and high impact across EMEA.

Responsibilities

• Own and grow a defined portfolio of Channel and Reseller partners across EMEA, with a clear focus on generating partner sourced pipeline, partner influenced pipeline, and resell revenue.
• Identify, recruit, qualify, and onboard high potential partners in priority markets, including Regional System Integrators, Digital Agencies, Product Development Agencies, Consultancies, and specialist analytics partners.
• Build partner specific business plans that define target accounts, revenue goals, pipeline targets, sales plays, marketing activity, enablement needs, executive relationships, and quarterly milestones.
• Create repeatable partner motions that multiply Mixpanel's reach, including account mapping, referral generation, co-selling, reseller motions, services led opportunities, regional campaigns, and event based demand generation.
• Work directly with Account Executives and Sales leaders to align partners to priority accounts, identify where partner influence can accelerate active opportunities, and ensure partner involvement is captured correctly in Salesforce and PartnerStack.
• Drive partner pipeline generation by running regular account planning sessions, target account reviews, joint prospecting activity, campaign follow up, and partner sourced opportunity reviews.
• Enable partner sales, consulting, and technical teams so they can confidently identify Mixpanel opportunities, position the platform, qualify customer needs, and support early stage sales conversations.
• Own the day to day management of Mixpanel's PRM system, ensuring partner communications, deal registrations, onboarding workflows, partner updates, and programme content are accurate, timely, and consistently managed.
• Develop a strong understanding of each partner's business model, customer base, services capability, commercial incentives, and regional mar

Additional Information

About Mixpanel Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel's AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.

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