VP, Experience Strategy

Requirements

• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Working knowledge of real-time engine solutions
• Pitch and new business experience
• OUR CULTURAL BELIEFS
• Patient Minded I act with the patient's best interest in mind.
• Client Delight I own every client experience and its impact on results.
• Take Action I am empowered and hold myself accountable.
• Embrace Diversity I create an environment of awareness and respect.
• Grow Talent I own my development and invest in the development of others.
• Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
• Communication Matters I speak up to create transparent, thoughtful, and timely dialogue.
• Always Innovate I am bold and creative in everything I do.

Benefits

Additional Information

THE POSITION : The Vice President, Experience Strategy leads a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences across varied markets. This individual will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge. VP, Experience Strategy has a proven track record of leveraging advanced technology stacks and data analytics to deliver personalized, impactful solutions. ESSENTIAL DUTIES AND RESPONSIBILITIES: Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by: Set a vision for experience transformation, drawing inspiration from best-in-class companies within pharma and outside Create vital relationships internally and externally to capitalize on business opportunities Demonstrate an understanding of financials and ownership of team utilization and billability Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops Partner with Analytics to iterate and optimize the Omnichannel Plan Author tactical briefs and ensure alignment with the overall brand strategy; simplify, humanize, and elevate every customer interaction with the brand Guide the development of team members in Experience Strategy expertise and career growth Support new business initiatives by contributing strategic insights and participating in pitches and presentations Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. All other duties as assigned PEOPLE LEADER People leaders must possess both the skills to effectively accomplish these tasks and the emotional intelligence to do so in alignment with our cultural values. In addition to the critical management and leadership tasks listed above, this role also includes the following unique responsibilities Responsible for and oversee their respective department. Interview, select and supervise the activities of the department staff; communicate interpret and discuss with team the company policies and procedures. Determine job objectives, work methods and performance standards; review performance relative to departmental objectives discussion appraisal with each employee and performance; authorize and communicate salary changes, promotions, transfers, discipline, and discharge and administer all other personnel actions. EXPECTATIONS OF THE JOB: Travel (% or number of days enter N/A if unsure) N/A Hours (Enter Hours per week, days of the week)- 40 hours per week MINIMUM KNOWLEDGE, SKILLS AND ABILITIES: The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required. Bachelor's degree in marketing, communications, or a related field. 12 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field 3+ years of people management experience, leading and growing a team Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders Strong analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,) Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable). Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,) Adept at using AI systems and frameworks

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