SEO Content Specialist - Korea

About the role

What you'll do (responsibilities) Naver Content & Ecosystem Take full ownership of Canva's Naver Blog as a core organic content channel, with end-to-end responsibility for editorial quality, consistency, and performance Build and maintain a strategically driven editorial calendar informed by keyword research, audience intent, and Naver platform dynamics, with the goal of improving visibility and rankings on Naver Plan, write, edit, and publish high-quality Korean-language content that is optimised for Naver discovery while remaining genuinely valuable for users Expand Canva's organic content presence beyond the Naver Blog by activating and adapting content for other relevant Naver surfaces such as Naver Café, Naver Knowledge iN, and Naver video formats Actively manage and engage with comments and community interactions on Naver to strengthen credibility and user trust Track Naver content performance and visibility, using insights to continuously refine editorial strategy and planning Website Content & Optimization Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan Identify and prioritise high-opportunity keywords and content gaps to grow Canva's traffic share in the Korean market Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers) Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement Maintain a high level of quality and consistency in alignment with Canva's brand guidelines Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality Collaboration & Strategic Partnership Work closely with the wider Korea SEO team to align on goals, priorities, and SEO best practices that drive growth Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs Contribute local market intelligence and user insights that inform content priorities and opportunity identification Build relationships across functions to understand how your content work supports broader country initiatives Navigating the Evolution of Search & Discovery Stay curious about emerging search and discovery trends in your market-including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.) Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country Stay up to date on GEO/AEO evolutions and next-generation optimization techniques Be open to experimenting with new content formats and optimization approaches as the search landscape evolves Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends Copywriter Team Building & Management Build and manage a pool of freelance copywriters to scale content production while maintaining quality standards Hire, onboard, and train copywriters on Canva's brand voice, SEO requirements, and content standards for the Polish market Create clear content briefs that guide copywriters to deliver high-quality, on-brand content efficiently Provide constructive feedback and coaching to help copywriters improve their work and grow their understanding of SEO and Canva's needs Empower copywriters to take ownership of their content areas while maintaining accountability for quality and deadlines Develop a quality assurance process to ensure all freelance-produced content meets Canva's standards before publication Foster collaborative relationships with copywriters, creating an environment where they feel supported and motivated to do their best work AI-Powered Efficiency Leverage AI tools to enhance research, content drafting, and workflow efficiency Identify inefficiencies in existing workflows and lead improvements through AI-driven solutions Explore and evaluate new AI tools, sharing successful practices and strategies with the wider team Core Skills & Experience Native or near-native proficiency in Korean with business-level English Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers Deep understanding of Naver's content formats and preferences, including headings, structure, readability, and narrativ

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