Director, Insights & Measurement - Prime Video EU - 12 month FTC

About the role

We are searching for an exceptional, analytically ambitious, and innovation-oriented leader to join our OpenDoor team as Director, Insights & Measurement - Prime Video EU. This is a 12-month fixed-term contract position covering a period of maternity leave, based in London. The role reports into the Global Lead Measurement with a dotted line into the EU Lead Measurement X-LOBS. This is a high-impact interim leadership opportunity for a senior measurement professional who is ready to step into a fully formed, strategically significant role from day one - and who brings the curiosity and technical ambition to leave it in a better place than they found it. The Director, Insights & Measurement will inherit an established framework, a senior stakeholder network, and a live EU portfolio, and will be expected to lead with full accountability for the duration of the contract. What makes this role distinctive is its position at the frontier of AI-assisted measurement. The OpenDoor measurement team has already developed a suite of proprietary AI agents - including a Brand Lift Study Agent that automates the synthesis and interpretation of BLS outputs, and a Cultural Reflex Agent that tracks and contextualises cultural signals around title launches in real time. The Director, Insights & Measurement will be an active user and champion of these tools from day one, and is expected to develop and deploy at least one new agent capability during the course of the contract - contributing directly to the team's growing library of measurement intelligence infrastructure. Prime Video is Amazon's entertainment destination for movies, series, documentaries, and live sport. The PV marketing division delivers all communications for the platform, including large tentpole titles such as The Boys and The Rings of Power, regional content, live sport properties such as the Premier League and the NBA, and large-scale brand campaigns. OpenDoor is PV's media partner everywhere in the world except North America and Latin America, making it one of t

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Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Director, Insights & Measurement - Prime Video EU - 12 month FTC PURPOSE The purpose of this document is to help prospective team members better understand the role and responsibilities for the position of Director, Insights & Measurement - EU Prime Video at OpenDoor, WPP's bespoke global operating model for Amazon. ABOUT WPP & OPENDOOR At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. And that's why we've built OpenDoor for Amazon. OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact - for them to innovate, learn, thrive, and occasionally fail too. The unique OpenDoor partnership model is built to deliver next-level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor's values are built from Amazon's own 16 Leadership Principles, and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future. By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity.

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