Product Marketing Manager

About the role

Customers, Markets, and Strategy Turn customer insights into clear problem statements and opportunities. Lead longer-range strategic thinking on product priorities, including market sizing and other data-driven projects. Partner closely with Product Management, Engineering, Sales, Marketing, and Research to shape go-to-market delivery. Influence cross-functional teams to ensure propositions meet market requirements and deliver measurable outcomes. Go-To-Market and Outbound Execution Create and maintain differentiated messaging and proof points; ensure consistency across web, sales assets, demand gen, and in-product surfaces. Commit to ongoing experimentation and learning with measurable business outcomes both individually and with cross-functional partners. Partner with Demand Generation to plan and execute campaigns across email, paid media, webinars, field events, and nurture programs; define audience, offers, and CTAs. Build sales enablement content: pitch narratives, competitive battlecards, discovery guides, objection handling, demo scripts, and customer stories - actively partner with Sales. About You: 2+ years of professional experience in product marketing, marketing, product management, or closely related go-to-market roles. Proven ability to develop portfolio- and product-level value propositions and translate them into clear, compelling narratives. Strong analytical skills; comfort structuring ambiguous problems and synthesizing data into recommendations and outcome-driven action. Experience planning and executing product launches and integrated GTM campaigns with measurable business outcomes. Excellent stakeholder management and collaboration skills across Product, Sales, Marketing, and Executive teams. Growth mindset with a test-and-learn approach and strong bias for delivering business outcomes via iterative experiments.

Requirements

• Experience with B2B SaaS, data/analytics products, in high growth markets.
• Prior experience working directly with Government customers at the State and Local levels with a good understanding of their buying behaviors and procurement processes.
• Hands-on proficiency with CRM and various marketing and customer engagement tools (e.g., Pendo, Tableau, Gong, UserEvidence).
• #LI-TV1
• What's in it For You?
• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance pr

Benefits

Additional Information

Summary of the Role: We're seeking a creative, collaborative, and motivated Product Marketing Manager who blends go-to-market excellence and analytical expertise to deliver against our business outcomes. Industry Experience Required: Hands-on go-to-market experience in a high growth environment

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