Senior Platform Developer

Responsibilities

• Partner with internal stakeholders and business teams to design, document and build Salesforce Marketing Cloud solutions that align with business objectives and customer journey strategies.
• Architect and implement automation workflows using Journey Builder, Automation Studio, and Email Studio to deliver personalized, timely, and compliant customer communications.
• Integrate Salesforce with other internal and third-party applications using APIs, middleware, and web services (REST/SOAP).
• Write and optimize SQL queries for data segmentation, transformation, and campaign targeting within SFMC's Data Extensions.
• Build and maintain Cloud Pages using HTML, CSS, JavaScript, and AMPscript for personalized landing pages, preference centers, and form experiences.
• Configure and troubleshoot automations, triggered sends, and integrations across Marketing Cloud modules.
• Collaborate with CRM, data, and integration teams to ensure accurate and secure data flows between SFMC, Salesforce CRM (Sales/Health Cloud), and other systems.
• Maintain best practices for data hygiene, contact management, and compliance (CAN-SPAM, GDPR, HIPAA where applicable).
• Develop documentation, reusable components, and process standards for ongoing platform improvements.
• Act as a subject matter expert for Salesforce Marketing Cloud technologies, staying up-to-date with new features, best practices, and evolving use cases.
• Develop a strong understanding of broader CRM martech ecosystems, including the role of platforms such as CDPs, data warehouses, integration layers, and service buses in enterprise client solutions.
• Establish and maintain best-in-class campaign operations processes to ensure high quality, and consistency of campaign delivery.
• Oversee the development and deployment of email marketing campaigns across marketing activation platforms, with a strong emphasis on Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
• Have a strong understanding of how CRM ecosystems work and how the Salesforce Marketing Cloud works with the core Salesforce platform (i.e.: SFDC).
• Drive innovation by evaluating and implementing new processes, AI technologies, and automation strategies to improve campaign efficiency and effectiveness.
• Provide hands-on leadership for key campaigns, offering guidance on complex campaign builds, personalization, dynamic content, and journey design.
• Troubleshoot issues and implement solutions quickly to maintain campaign performance and client satisfaction.
• Work with Project Managers to validate and optimize project plans.
• Be an advocate for standardization and efficiency with the Campaign Operations team.
• Required:
• 5+ years of experience in digital marketing operations, with an emphasis on email marketing.
• Deep, hands-on demonstrated experience with Salesforce Marketing Cloud.
• Strong understanding of email marketing best practices, compliance (e.g., CASL, CAN-SPAM), and data segmentation.
• Excellent project management, communication, and client-facing skills.
• Comfortable being both strategic and hands-on when required.
• Certifications in Salesforce Marketing Cloud (e.g., Email Specialist, Administrator, Consultant).
• Familiarity with HTML/CSS, AMPscript, SSJS, SQL for data queries.
• Desired:
• Experience in Salesforce Data 360 is considered an asset.
• Experience in other ESP/Marketing Automation Platforms (e.g., Marketo, Klaviyo, HubSpot..etc), CRMs, or any other Salesforce Products is considered an asset.
• Experience working within regulated industries such as pharmaceutical, life sciences, or financial services is considered an asset.
• #LI-TH1 #LI-Hybrid
• Our Commitment to Inclusion
• Klick is conscio

Benefits

Additional Information

Klick is seeking a dynamic and results-driven Senior Platform Developer on our Customer Experience Platform (CEP) team. This individual will oversee the execution and optimization of multi-channel marketing campaigns across a variety of platforms, with a focus on the Salesforce Marketing Cloud Engagement (SFMC) & Salesforce Data 360 (formerly Data 360). The ideal candidate brings a unique mix of operational excellence and hands-on experience with enterprise-level clients and platforms. The Senior Platform Developer is a client-facing role, responsible for leading discovery, planning activities and being hands-on and interfacing with other internal Klick teams for projects/new business opportunities to ensure successful deliveries. This role requires a variety of skills, from a high degree of business acumen to strong and wide-reaching technical competence, with good organizational skills, and outstanding interpersonal skills in a client-centric environment.

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