Director, Digital Transformation & Martech Management

About the role

As Director, Martech Product Management, you will own and evolve Mattel's global marketing technology ecosystem - uniting platforms, data, and AI to unlock scale, creativity, and operational excellence across the enterprise. You will lead the integration and optimization of Mattel's full marketing tech stack - spanning workflow, content, media, and analytics systems - to ensure every tool drives measurable value. This role manages a team of four Product Managers who oversee the day-to-day management and evolution of key tools within the martech ecosystem. What Your Impact Will Be: Own and evolve the end-to-end marketing technology stack to support brand planning, creative development, and demand creation. Lead vendor and platform management, including roadmaps, RFPs, QBRs, negotiations, and enterprise partnerships. Manage relationships with key partners including Adobe, Google, OpenAI, Airtable, Miro, Leonardo, Munch, Eleven Labs, Tenovos, Box, Sprinklr, Cerby, Dash Hudson, Captiv8, Tubular, and Gartner. Drive AI adoption and agentic transformation across marketing and creative workflows. Standardize data, taxonomy, permissions, and access governance across all tools and systems. Lead and mentor a team of four Product Managers, each responsible for a segment of Mattel's martech ecosystem. Partner cross-functionally with Brand Ops, Creative, Media, IT, and regional marketing teams to ensure system usability and adoption. Lead training, office hours, and onboarding programs to drive awareness, ease of use, and platform ROI across global teams. Success Measures Increased tool adoption, utilization, and satisfaction across global teams. Enhanced data accuracy, accessibility, and integrity. Reduction in redundant tools, workflows, and spend. Improved operational efficiency, collaboration speed, and marketing output per head. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in

Requirements

• 10-15+ years of experience in martech product management, digital transformation/ operations, or marketing systems leadership.
• Deep understanding of the macro martech landscape, relational data systems, and AI-driven automation.
• Familiarity with agile and lean methodologies and comfort working in no-code or light-code environments.
• Proven ability to translate complex technical systems into simple, business-impact narratives.
• Strong vendor-management and negotiation skills across multiple enterprise platforms.
• Bachelor's degree required; master's preferred.
• How We Work:
• We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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