Senior Manager, Journey Production
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About the role
Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! If you are passionate about marketing and providing a personalized and seamless experience that engages our customers and professional, this is a fantastic opportunity to join the Digital Marketing team at the global leader in implantable hearing devices! In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 3 days per week minimum, with 2 days per week working from home. Your success in this role is measured by engaging our customers and professionals, driving revenue and building brand loyalty. Work collaboratively with key stakeholders on related aspects of integrations (Salesforce), Marketo integrations via SOAP and REST APIs, database health, and new initiatives.
Responsibilities
- Plan, build and execute cross-channel communications, campaigns and nurture programs in a flexible and timely manner.
- Manage set-up and configuration of data-driven campaigns ensuring deliverability on time and within compliance standard.
- Establishing a range of automated marketing campaigns based on a set of criteria.
- Reviewing existing marketing campaigns across the business and automating where appropriate.
- Provide a problem solving and determination when 'point of escalation' to platform owner(s) marketing platform team is needed for technical support or QA.
- Key Requirements
- To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
- Key Incumbent requirements:
- Minimum:
- 10+ years Hands on experience in deploying and managing a Salesforce, Marketo marketing automation instance (or enterprise marketing automation platform) at the global,enterprise, level (campaigns, programs, nurture programs, lead scoring, routing, best practices, and success / reporting metrics)
- 3+ years people management experience in a fast-paced setting
- Expert in landing page user experience and optimization strategies
- Experience working with Salesforce.com (SFDC)
- Good understanding of HTML, CSS, and JavaScript
- Superior project management and organization skills with high level of attention to detail
- Ability to work independently and within a team environment
- Self-motivated, able to plan work effort and manage to schedule and prioritize
- Hands-on Marketo experience in an advanced/admin capacity, Marketo certified preferred
- Innovative thinker, creative problem solver
- Demonstrated ability to collaborate, build consensus, and communicate your ideas
- Ability to excel in a dynamic fast-paced, highly demanding environment
Benefits
Additional Information
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care. Senior Manager, Journey Production Position Spotlight: 10+ years Hands on experience in deploying and managing a Salesforce, Marketing automation instance (or enterprise marketing automation platform) at the global, enterprise, level (campaigns, programs, nurture programs, lead scoring, routing, best practices, and success / reporting metrics) 3+ years people management experience in a fast-paced setting Expert in landing page user experience and optimization strategies Hybrid position in the Lone Tree, CO Headquarters. 3 days in office/2 remote Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
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