Associate Manager, Global Brand Marketing

Requirements

• As the Associate Manager, Global Brand Marketing, your primary role is to support in the alignment of the global marketing strategy & implementation of global 360 brand campaigns across all regions.
• Responsibilities include but are not limited to:
• Support Director and Senior Manager with Seasonal Global Marketing Strategy
• Help ensure that all cross functional teams are working together to creative a cohesive presentation and plan for the season
• Help Lead Regional Support Calendars for all EMEA Franchise Markets, LATAM and Mexico
• Partner with each regional marketing team to map out their seasonal plans.
• Guide plans and help foster global alignment whilst supporting localized needs.
• Collaborate and work cross functionally with PR, Social, Creative, Media, and VIP/Influencer to evaluate regional plans and execute global strategy effectively
• Work closely with the EMEA Franchise Senior Manager to ensure business needs are being met across the region
• Oversee Global Customer Activation Process with the Coordinator
• Partner with key cross functional teams (Creative & Visual Merchandising) to strategize seasonal retail activation approach.
• Create scalable activation options that support the seasonal brand strategy.
• Review regional activation plans across EMEA Franchise Markets, LATAM, and Mexico and provide necessary feedback to foster a consistent global brand message.
• Oversee GWP Process with the Coordinator
• Partner with our GWP agency to create yearly GWP assortment and seasonal gifts
• Ensure all divisions needed are included in the conversation, including design and legal
• Oversee Seasonal Packaging needs
• Manage global requests for seasonal packaging including gift wrap, boxes, bags, etc.
• Brief into Wrike and work with creative team to ensure seamless delivery
• Oversee Competitive Presentations
• Work closely with the coordinator on competitive presentations including ad hoc requests as well as Quarterly US Competitive.
• Partner with Senior Manager on marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and Jewelry
• Ensure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launches
• Support any licensee local activations to ensure they are on brand and align with overall brand strategy
• Support the Golf Ambassador program management
• Work with design team to ensure bespoke product is designed, fitted, and delivered based on the Ambassador needs
• Ensure Ambassador contract needs are being met including bonuses, appearances, etc.
• Help drive innovation
• Stay on top of trends and continuously bring new ideas to the team on how to activate the brand (i.e. buzz worthy social moment, pop ups, customer activation)
• Help aid in the Coordinator's development and growth
• You'll Need to Have:
• Bachelor's Degree required
• 2-3+ years Marketing experience
• Global experience (ideal but not a requirement)
• Ability to lead and influence cross-functional teams
• Management skills required
• Skilled in speaking in front of large groups
• Ability to organize, prioritize, and multitask effectively
• Thrive in a fast paced on-time deliverable environment
• Creative and proactive communication skills
• Motivated, enthusiastic, and results oriented
• -
• At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.
• Compensation Range:
• 80,000.00 - 90,000.00 USD

Benefits

Additional Information

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! -

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