Market Intelligence Director

Responsibilities

• Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends. Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market
• Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels
• Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning
• Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making
• Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments
• Strategize on increased integration of cross-functional capabilities, building formal intelligence-sharing networks with key internal decision-makers to influence functional priorities
• Provide strategic guidance to sales and sales engineering teams on effective competitive tactics
• Develop impactful competitive messaging for global sales and marketing initiatives
• Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps
• Represent Workiva at industry forums and conferences, providing insights on market conditions and emerging trends
• Engage with clients and partners to influence decisions through timely and thorough competitive analysis

Requirements

• Bachelor's Degree in marketing or related field
• 10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields, closely related roles that could include: product management and sales
• Experience in the B2B technology and/or SaaS industry
• Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics
• Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership
• Proven ability to drive complex programs with strong leadership and cross-functional collaboration (experience leading without direct authority preferred)
• Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action
• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
• Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making
• Expertise in competitive intelligence platforms, CRM, and analytics tools
• Travel Requirements & Working Conditions
• 30% travel for company events and internal meetings
• Reliable internet access for any period of time working remotely and not in a Workiva office
• How You'll Be Rewarded
• ✅ Salary range in the US: $154,000.00 - $250,000.00 ✅ A discretionary bonus typically paid annually
• ✅ Restricted Stock Units granted at time of hire
• ✅ 401(k) match and comprehensive employee benefits package
• The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
• Why Join Workiva
• Workiva is the platform designed to bring confidence, control, and a competitive edge to the world's most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a sing

Benefits

Additional Information

Workiva's Go-to-Market (GTM) Planning team drives strategy for our premier cloud-based platform. We are seeking a Market Intelligence Director to lead efforts that inform strategic decision-making across sales, marketing, and product teams. The Market Intelligence Director will develop and implement strategies to monitor market trends, analyze the competitive landscape, and assess buying events that influence customer decisions. Collaborating with Portfolio and Solution Product Marketing, this role will provide timely, actionable insights to the Field and Partner organization to refine competitive positioning, enable sales, and support product development. Join a forward-thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training. As we transition to a fully AI-embedded organization, Workiva is investing in its marketers to be best-in-class AI practitioners. You will embed AI into the core of your work to power our go-to-market engine: automating competitive research to identify market gaps, using generative models to pressure-test messaging against specific personas, and leveraging AI-driven insights to accelerate product discovery.

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