Marketing Communications Specialist

Responsibilities

• A individual contributor on a global team.
• Research trends, customers and factors that make decisions in our core industries.
• Craft stories and narratives. These stories are intelligent, thought-provoking and emotional, based on the target audience and buyers' journey. They can take many forms, including blogs, web copy, eBooks, brochures, infographics, and social media content.
• Create campaign messaging to increase engagement, attracting new customers and increasing brand awareness.
• Expand audience reach through content amplification.
• Partner in developing marketing strategy.
• Achieve marketing mix through Omni channel delivery of digital content.
• SEO research: understand what our customers are searching for online: what keywords they are using, the answers to the questions they seek and the content they want.
• Coordinate legal review content approvals.
• Support sales enablement activities.
• A project manager, both internally and with outside vendors, for adherence to brand standards, deadlines and budgets.
• Facilitate regular reporting to measure, analyze and adjust projects for maximum growth.
• The Essentials - You Will Have:
• Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing, or related field.
• 3 years' + experience in business-to-business marketing communications.
• 1+ years of experience with creative marketing tools, software programs, HTML, marketing automation platforms, and Microsoft Office.
• Working knowledge of Adobe Experience Manager (AEM), Canva, Optimizely, and Sprout Social.
• Understanding of marketing, social media, digital marketing, and events.
• Written communication skills are critical and foundational to the role.
• Strong project management skills and abililty to manage projects with multiple stakeholders.
• The Preferred - You Might Also Have:
• Experience in industrial automation environment.

Benefits

Additional Information

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us! Job Description You are the communication expert responsible for building customer interest, awareness and advocacy for our hardware, software, and solutions. You will develop, activate and amplify content for both inbound and outbound activities and create additional marketing sales enablement collateral as needed. You will develop and help manage demand generation activities and sales communication marketing tactics that represent the depth and breadth of our offering. You will work with our commercial programs manager and product management on campaigns to support global sales, businesses or cross-business initiatives. You're a fabulous storyteller and your content will find and capture our target audience and help them understand our core values. You will be a marketing promoter internally and a brand ambassador externally. You will help shape Rockwell Automation in the eyes of our customers. You will report to the Global Commercial Programs, Marketing Communications & Technical Communications Manager.

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