Home Care Brand Manager - Surface Cleaner

Responsibilities

• Lead annual brand strategic planning, aligned to BG/BU strategy, handshake with cross-function and BG.
• Plan, create and manage campaigns across digital, shopper, in-store and PR, ensuring consistent brand storytelling.
• Develop local innovation, PPA initiatives by channel to deliver JTBDs with robust business case
• Develop brand assets: content, key visuals, presentations, packaging and printed materials, ensuring accessibility and compliance.
• Partner with CMI, CSP, CBD, R&D and Finance to land innovations and track performance.
• Manage A&P budget and agency partners to maximise ROI.
• job Requirements:
• 2-3 Years of FMCG marketing/brand management experience at Brand Manager role.
• Proven track record in campaign development and execution.
• Ability to translate consumer insight into compelling brand ideas.

Benefits

Additional Information

Job Purpose: Lead brand strategy and storytelling for Sunlight Surface Cleaners, delivering growth by planning, creating and managing brand presence, messaging and integrated campaigns across touchpoints.

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Company Intel

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