Media Buyer

About the role

As a Media Buyer at Mindvalley, you'll drive the planning, execution, and optimization of digital advertising campaigns that fuel our global growth. You'll own campaign performance, leverage AI-driven solutions, and collaborate closely with creative and funnel teams to deliver high-impact results across multiple platforms.

Responsibilities

• Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels
• Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures
• Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions
• Collaborate with creative, funnel, and product teams to align messaging and creative direction
• Translate funnel objectives into actionable creative briefs and performance-driven ad concepts
• Ensure accurate tracking and attribution across pixels, Conversions API, and GA4
• Maintain campaign dashboards and deliver weekly performance insights and recommendations
• Act as a feedback engine for creative teams, identifying winning angles and escalating learnings
• Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley's strategy cutting-edge
• What success looks like
• Campaigns are launched and optimized with clear, measurable improvements in ROAS and lead acquisition
• Structured testing delivers actionable insights, with at least two new winning creative angles identified
• Accurate tracking and attribution are in place, with reliable reporting on all key metrics
• Creative and funnel teams receive regular, data-driven feedback that improves ad performance
• Mindvalley's ad strategy is benchmarked and iterated to match or exceed industry leaders

Requirements

• 4+ years of hands-on experience managing paid social campaigns (Meta, YouTube, TikTok) with proven results
• Deep understanding of platform-specific best practices, campaign structures, and creative formats
• Strong analytical skills and proficiency with data analytics and AI-driven tools for campaign optimization
• Relentless approach to testing and experimentation across creatives, audiences, and bidding strategies
• Experience collaborating with creative and marketing teams to develop high-performing ads and funnels
• Nice-to-have: Experience with advanced tracking setups (Conversions API, GA4), and a portfolio of AI-driven campaign improvements

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