Collision Product Manager

About the role

PPG: WE PROTECT AND BEAUTIFY THE WORLD™ Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X. The PPG Way 2030 We are customer champions Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don't stop until we solve their biggest challenges. When our customers win, we all grow. We act with purpose and speed Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value. We are excellent operators Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers. We compete to win Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths. We are PPG proud Strong. United. Passionate. We work safely, act with

Responsibilities

• Sales Enablement & Commercial Support
• Act as the main marketing partner for the local Sales team, ensuring strong understanding of product value propositions and competitive positioning
• Develop and maintain effective sales tools (presentations, technical-commercial materials, demo kits)
• Support field activities including customer visits, demonstrations, trade fairs, and industry events
• Drive adoption of commercial programs, promotions, and new product launches through structured training and communication
• Portfolio & Lifecycle Management
• Manage and optimize the product portfolio to maximize sales, profitability, and competitiveness
• Support new product launches and ensure effective market positioning
• Identify underperforming or redundant SKUs and recommend improvements or rationalization
• Act as the local product expert, supporting both technical and commercial topics
• Pricing Management
• Define and monitor price positioning based on competitive landscape
• Manage pricing strategy to ensure profitability and alignment with market dynamics
• Lead implementation of price increases and track their impact
• Ensure consistency in pricing in collaboration with Sales Excellence and Analytics teams
• Market Insights & Voice of Customer
• Collect and analyze customer feedback, market trends, and competitive intelligence
• Translate insights into actionable strategies across portfolio, pricing, and commercial initiatives
• Identify growth opportunities, unmet needs, and potential gaps in the offering
• Monitor competitor actions and innovations to support strategic decision-making
• Market Activation & Performance Tracking
• Plan and execute promotional campaigns to drive growth and product adoption
• Monitor business performance across segments and product lines, proposing corrective actions
• Leverage market data and internal analytics to identify trends and opportunities
• Demand Planning & Product Availability
• Collaborate with Supply Chain and Customer Service to ensure product availability
• Support demand forecasting using market insights and sales input

Requirements

• Proven experience in marketing or product management, ideally in B2B or technical environments
• Strong communication and training skills to effectively support Sales teams
• Strong analytical mindset with the ability to translate data into actions
• High autonomy, ownership, and cross-functional collaboration
• Advanced Excel skills and good command of digital/AI tools
• Fluency in English
• Additional Skills
• Customer-centric mindset
• Strong organizational and prioritization skills
• Ability to work in complex, matrix organizations
• Proactive, hands-on, and results-driven approach

Benefits

Additional Information

Within the Country Operational Marketing organization and reporting to the Marketing Operations Manager, the Collision Product Manager drives portfolio performance, commercial enablement, and market relevance for the Collision & Allied segments within the Automotive Refinish business. This role acts as a key business partner to the local Sales teams and as a connector with EMEA Product & Segment leadership, with the objective of maximizing growth, profitability, and market share.

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