Manager, Marketing Operations & Activations

Benefits

Additional Information

Kipling Global is looking for an exceptional Manager, Marketing Operations & Activations to join our Global Marketing team based in Antwerp, Belgium. We're a global bag and accessories brand on a mission to lighten your day and empower you to live your best life. Our iconic designs are built on more than 30 years of innovation and crafted from lightweight, durable nylon. We combine functionality with effortless style to create timeless and versatile on-the-go essentials that follow you everywhere, every day. From the city to the beach; the playground to the office - and everywhere in between! Let's talk about the role! In this position you will be responsible for Kipling marketing activations direction and operations designed to elevate global brand activation and strategic messaging alignment, GTM & Key Global Initiatives including Sales Tools. This position, will require the ability to remain flexible to the changes, build strong relationships with the regional marketing teams, drive timelines and improve processes, while following Kipling Global northern star. This position will be pivotal in building lasting relationships that bridge our global aspirations with regional and local excellence. How You Will Make a Difference You will achieve this by: Operations: Develop, optimise and own Marketing Go-to-Market processes ensuring that key seasonal milestones at both a Global and Regional level are met. Drive collaboration between regional Marketing, Sales, Product and incorporate feedback to continuously improve global marketing vision and strategy and overall Go-To-Market integration Work with Packs marketing partners to drive alignment and consistency across the Marketing Go-to-Market where relevant Drive processes to ensure Global Brand team has clear insight into regional marketing plans and investment strategies ensuring alignment with Global strategy and best practise Manage and continually optimise key Marketing Tools such as the Kipling DAM, Brand Health Tracking tool, etc including contracts, user access and payment. Continually look for opportunities to leverage best-in-class tools and find efficiencies through Packs and VF organisations Improve communication flow and processes among global, regional marketing teams. Find ways to drive improvement and efficiency through the integration of AI within Marketing workflows. Identify ways to optimise costs, improve services, simplify ways of working for regional teams and reduce Global workload by collaborating with Packs Marketing organization and VF shared services on the identification of relevant vendors to support operational needs Partner with Global Head of Marketing and Kipling Finance partners to ensure consistent reporting and classification of Marketing costs across the regions. Work with Global Head of Marketing and Kipling Consumer Insights team on analysis of results and communications with the regions around Brand Health Tracking Monitor and develop ways of improve Marketing ways of working with distributor and franchise partners Activations: Supporting the development of the omni-channel Global marketing activations plans across key seasonal campaigns with a focus on communications planning and Earned Media in partnership with Kipling Creative, Social and Retail teams, and in line with Brand strategy Driving strategic and best practise activation of consumer channels across the regions, focusing on reach and awareness driving tactics, to ensure sustainable and profitable business growth as well as global consistency and local relevancy Championing consumer insights best practise throughout the Kipling organization to ensure consumer-first and data-driven strategies to drive business growth Partnering with Marketing Effectiveness team to ensure Kipling access and implementation of best practise marketing principles into planning processes and marketing strategy Staying up to date on the latest innovations in marketing and paid media, especially in the digital space. Sales Tools: Own end-to-end project management of both physical and digital seasonal sales previews, in collaboration with VP Brand, x-functional Global team stakeholders, Global marketing team and teams and external agencies. Ensure impactful event execution and communications, clear roles and responsibilities and timelines management of the core project team, and an elevated, on budget delivery. Deliver seasonal sales tools, working in close collaboration with Sales teams and driving season-on-season improvements to aid teams in their sell-in processes Produce and share internal newsletters to communicate key marketing initiatives across the organisation. Skills for Success To succeed in this role you must proactively organize global content and projects, simplify processes and clearly communicate Global plans and processes to the internal marketing teams and external vendors. With your strong influencing skills, you will get the regional marketing, sal

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