Campaign Specialist

About the role

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia. We're evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently. We are Vicinity. Role purpose The key purpose of the Campaign Specialist is to support the development and delivery of Marketing campaigns, programs and digital content ensuring alignment to objectives and brand guidelines across all elements of the campaign mix. This will involve utilising consumer research and insights to assist in developing marketing frameworks and toolkits tailored for a portfolio of national centres and coordinating the delivery and execution of marketing activity. This will include supporting the Campaign Manager with end-to-end delivery of initiatives that support the strategic direction of the national centres, such as brand awareness activity (as required), sales initiatives, digital content, partnerships, media, events and activations that can be customised and tailored to the needs of our consumers ensuring sustainable long-term consumer loyalty and competitive advantage for our portfolio of centres. The Campaign Specialist will collaborate with Brand & Marketing teams to create, enhance and produce high-quality, inspiring content for use across multiple channels including web, digital, EDM, video, and social media, and work with the Campaign Manager to coordinate this across social media platforms, website and email. The Campaign team manages complex national B2C campaigns that are tailored to support the diverse needs of our shopping centres and consumers, to deliver real results. There is a need to leverage and facilitate localisation while achieving efficiency through scale. Key Accountabilities Support end-to-end campaign planning and management. Project management of campaign deliverables and milestones ensuring up-to-date tracking of deliverables and deadlines. Contribute to successful campaign operationalisation and delivery across all elements and touchpoints. Collaborate with the Brand & Marketing teams to develop and deliver the asset segment digital and social content plan to drive acquisition, retention, and engagement. Establish strong relationships with key stakeholders to enable the successful development and delivery of campaigns. Ensure that all elements of the campaign are optimised to deliver campaign objectives. Accountable for on-time delivery of nominated campaigns and programs for the asset segment. Responsible for campaign reporting that drives insights for future activity. Responsible for end-to-end compliance of campaigns across all corporate policies and legal requirements. Administrative and reporting duties will include and are not limited to preparing reports and attending meetings; monitoring and reporting on campaign performance and compliance training & reporting. Key Role Relationships Campaign Manager (Line Manager) National Campaign Manager Sponsorship & Partnership Manager Design Studio Digital Marketing team Digital Product team Heads of Brand & Marketing Marketing Operations Manager Regional Brand & Marketing teams Regional Digital Marketing Specialist Research and Insights team Data Science team Legal team Risk team Compliance team Governance team Experience & Capabilities ESSENTIAL EXPERIENCE You will have supported in end-to-end campaign development and management of omni channel campaigns You have a broad understanding of the marketing mix to drive positive commercial outcomes Experience in project management to effectively meet deadlines Ability to effectively brief subject matter experts and / or agencies on different aspects of a campaign and help shape the proposed solution/response, adding value and ensuring acute attention to detail in the proposed delivery Demonstrated experience in brand management Demonstrated experience in delivering content plans across social and digital channels You have ability, agility and appetite to understand and deliver tailored and customised campaigns to support to a variety of centres and consumer needs. You have leveraged consumer insights to tailor a campaign to deliver real results A marketing or equivalent degree qualification is highly desirable CRITICAL KNOWLEDGE Foundational end to end omni-channel marketing knowledge and project management Understanding of the retail and / or shopping centre environment and operations, or ability to develop understanding quickly Understanding of the role social and digital channels play in engaging with audiences CAPABILITIES Effective communicator and collaborator to achieve the best outcomes Ability to put in place systems to streamline communication and collection/disbursement of information to multiple stakeholders Ability to work under pressure, multitask

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