Product Marketing Lead

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. Primary: The Product Marketing Lead will support the development and execution of brand and product marketing initiatives for the Fanatics Sportsbook (OSB). This role will help bring campaigns, product and feature launches, event and seasonal moments, and customer experiences to market with consistency, speed, and strong creative judgment. The ideal candidate is a holistic marketer who understands how brand positioning translates into customer-facing messaging, creative development, campaign strategy, and execution. They will play an important role in ensuring the brand and product portfolio show up consistently and effectively across key customer touchpoints, channels, and marketing activations. Equally important is the ability to develop positioning frameworks, provide thoughtful creative feedback, lead product launches, and drive campaigns from briefing through execution, reporting, and optimization. They should demonstrate strong marketing judgment across both seasonal tentpoles and always-on initiatives, ensuring campaigns remain effective, optimized, and aligned to brand objectives throughout their lifecycle.

Responsibilities

• Lead the planning and execution for a range of scaled marketing initiatives across both OSB and DFS.
• Partner closely with Product, Platform, CRM, Media, Social, Creative, Commercial, and Research teams to lead campaign rollouts and ensure alignment across channels.
• Work closely with the Performance Media team to help shape messaging, creative outputs, and campaign communications across acquisition and lower-funnel marketing initiatives.
• Lead product marketing launches by understanding feature functionality, gathering key inputs, and translating product updates into clear and compelling customer-facing messaging.
• Contribute to messaging development, campaign briefs, creative reviews, and executional planning to ensure work remains customer-centric and on-brand.
• Surface customer, category, and competitive insights that can help inform positioning, messaging, and future campaign opportunities.
• Lead post-campaign analysis and synthesize performance learnings to help inform future planning and optimization.
• Support broader go-to-market planning and campaign operations including asset reviews, stakeholder coordination, and launch readiness.
• Champion brand consistency across all activations, ensuring messaging, creative, visual identity, and execution align with established brand guidelines, systems, and tone of voice.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 6-8 years experience across brand marketing, product marketing, campaign management, or consumer marketing.
• Strong understanding of brand marketing fundamentals including positioning, messaging, creative development, and customer communication.
• Ability to balance strategic thinking with strong executional rigor and attention to detail.
• Strong creative instincts and an understanding of how messaging and creative work together across channels and customer touchpoints.
• Experience managing multiple stakeholders and navigating cross-functional organiza

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