Creative Producer

About the role

Engineering Edge is a Singapore-based premium fastener and hardware company serving regional and international B2B markets. Yes, we sell fasteners and hardware - but we do not believe industrial products have to look boring. Our brands serve distributors, dealers, retailers, contractors, manufacturers and industrial users across different countries. We believe good creative work can make technical products easier to understand, more professional to present, and more exciting to sell. We are looking for a Creative Producer who can help bring our brands, products and campaigns to life across digital, print, video, e-commerce, packaging and events. If you enjoy turning ideas into visuals, products into stories, and technical information into content that people actually want to read, watch and click - this role may be for you. Position Creative Producer Depending on experience and portfolio, candidates may be considered for: Junior Creative Producer Creative Producer Senior Creative Producer Team Structure The Creative Producer reports to the Regional Marketing Executive . The Regional Marketing Executive is responsible for campaign strategy, market direction, target audience, key messages, channel planning, product positioning and regional marketing priorities. The Marketing team ultimately reports to the Senior Business Development Manager , who leads the overall business development, brand growth, regional sales direction and commercial strategy of the team. In this role, you will work closely with the Regional Marketing Executive to turn marketing strategies and campaign ideas into creative output that is practical, attractive and commercially useful. Purpose of the Role The Creative Producer is responsible for producing creative content that supports the company's marketing, e-commerce, branding and sales activities. This is a hands-on creative role. You will help transform marketing ideas, product information, customer messages and campaign directions into visuals, videos, e-commerce content, packaging, brochures, catalogues, social media content and other creative assets. You are not expected to independently set marketing strategy. Instead, you will collaborate with the Regional Marketing Executive to make strategies come alive through strong creative execution. Your work should help customers understand our products faster, trust our brands more, and support our distributors and sales teams in selling more effectively.

Responsibilities

• Creative Production & Design
• You will produce creative materials for campaigns, products, brands and sales support.
• This includes:
• Social media graphics
• Product brochures
• Catalogues
• Posters
• Flyers
• Banners
• Presentation decks
• Product sheets
• Packaging designs
• Labels
• Instruction sheets
• Exhibition graphics
• Website and e-commerce visuals
• Digital campaign assets
• You will help make our products look professional, credible and memorable.
• Collaboration with Regional Marketing Executive
• You will work closely with the Regional Marketing Executive on creative direction and campaign execution.
• This includes:
• Understanding campaign objectives
• Discussing target audiences and key messages
• Collaborating on storyboards
• Developing design themes
• Proposing visual styles
• Improving content layout and presentation
• Turning marketing ideas into creative assets
• Revising creative work based on feedback
• Adapting creative materials for different markets and customer groups
• The Regional Marketing Executive will guide the marketing direction. Your role is to bring that direction to life visually.
• E-commerce Content Creation & Maintenance
• EngineeringEdge operates an online shop, and e-commerce content is an important part of this role.
• You will collaborate with the Regional Marketing Executive to create, update and improve e-commerce content.
• The Regional Marketing Executive will guide the product positioning, campaign message, promotional focus and customer angle.
• You will support by producing, uploading and maintaining the creative and product content needed for the online shop.
• Responsibilities include:
• Create and update product pages
• Prepare e-commerce product images
• Design product banners, icons and graphics
• Upload photos, brochures, catalogues, videos and technical documents
• Assist in writing or refining product descriptions
• Improve product page layout andvisual presentation
• Create e-commerce landing pages for campaigns and launches
• Maintain consistency between e-commerce content, brochures, catalogues and packaging
• Ensure product information isclear, accurate and visually professional
• Work with the RegionalMarketing Executive, product team and website developers when updates arerequired
• Your goal is to make the online shop clearer, more attractive and easier for customers to browse, understand and buy from.
• Digital Conten

Additional Information

Creative Producer Design, Content Production & E-commerce Creative Support

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