Senior Product Marketing Manager - Stealth Product (12 months Fixed Term Contract - Convertible)

About the role

We're building something brand new, and we're looking for a product marketer who knows how to take a product from concept to market. This is a zero-to-one product marketing role within a small, founder-led product team. You'll validate the audience, shape the narrative, and lead go-to-market end-to-end-bridging the gap between what we're building and the people we're building it for. As a team that thrives on in-person collaboration, this role is based full-time at our London office. This is the role for you if you're excited to work on: Insights & validation Build a clear understanding of who our users are and why they care. Run a focused research agenda (user interviews, competitive mapping, and message testing) and translate insights into product and marketing direction. Positioning & narrative Define and evolve positioning and messaging, partnering closely with the Founder and Head of Marketing to articulate differentiation and tell a compelling story. GTM strategy & execution Lead go-to-market from strategy through launch planning and cross-functional coordination with the wider marketing team-ensuring we ship with clarity, focus, and momentum. Building in public Strengthen our credibility through thought leadership and community engagement, and turn external feedback into sharper positioning and better product decisions. Marketing an AI-native product Help shape how we communicate trust, transparency, and user education for a product that evolves quickly, where responsible AI is part of the story-not a footnote. The skills you will need to be successful: 5+ years of product marketing experience, with meaningful exposure to early-stage and/or zero-to-one work. Strong experience in a PLG environment, with a clear understanding of how product-led growth drives acquisition, activation, and retention. Comfort operating end-to-end, from research and insights to messaging, launch planning, and execution. An independent, execution-focused working style - you thrive with ambiguity and move quickly while staying organized. Curiosity about AI and how it can improve your work; you actively experiment with tools, workflows, and automation to operate smarter. The interview process: Talent Intro Call: A conversation with our Talent Acquisition team to dive into your experience, what motivates you, and why you're interested in joining Goodnotes. Hiring Manager Interview: A deeper dive into your background, your preferred ways of working, and the impact you'll have in the team. Founder Interview: A call with Steven, our CEO and Founder to discuss your experience, AI capabilities and discuss the challenges of the role Role-Specific Assessment: A live session focused on the core product marketing skills required for the role and how you approach real-world challenges. Values & Panel Interview: A conversation with 2-3 team members centered on our company values and how you collaborate.

Benefits

Additional Information

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we're merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values Dream big Be visionary, strategic, and open to innovation Build great things Work in service of our users, always improving and pushing higher Operate like an owner Take responsibility with bold decision-making and bias for action Win like a sports team Be trusting and collaborative while empowering others Learn and grow fast Never stop learning and iterate fast Share our passion Share ideas and practice enthusiasm and joy Be user obsessed Empathetic, inquisitive, practical

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